Cinematography Tips: How to Use Additive and Reductive Lighting

Knowing how to take light away is just as important as knowing how to add it. Here’s how to use additive and reductive lighting in your setups to control your look — and your budget.

Lighting technology has changed by leaps and bounds over the last few years. In concert with the emergence of affordable digital cinema cameras and stunning low-light capability, lighting (particularly of the LED variety) has also gotten brighter, cheaper, and more accessible.

These new trends in lighting and camera technology have ushered in an entirely new world of cinematography and filmmaking. Certain looks and techniques that were once only possible with a giant 18K HMI blasting through the window are now possible with powerful LED lights like the Aputure 300D, or any of the various flexible LED panels.

The days of renting that 2,000-watt tungsten Fresnel — hoping for a super bright output only to then gel it to daylight balance and lose about 3/4ths of the brightness, while using the entire available circuit — are over.

Read more at Shutterstock News

Follow us on social media for the latest updates in B2B!


construction innovation
Boxx Modular’s New Branch in Atlantic Canada: A Strategic Move for Construction Innovation
December 4, 2023

In an era where construction innovation is reshaping the industry, modular construction’s growth continues to rise. In this episode of Built Modular, Boxx Modular’s strategic expansion into Moncton, Atlantic Canada takes center stage. Host Gabrielle Bejarano welcomes Charles Landry and Ray Girouard to explore the implications of this venture. Bejarano, Landry, and Girouard discuss […]

Read More
Venture Fund Valuations
VC Investment Valuations Podcast
December 4, 2023

In this episode of The Alternative Edge, a Weaver: Beyond the Numbers Podcast, host Becky Reeder, an audit partner and co-leader of the alternative investments practice at Weaver, engages with Sindhu Rajesh, an Alternative Investment Services Partner with Weaver. They unpack the complexities of venture fund valuations, offering critical insights into industry dynamics and best […]

Read More
The Role of VR and AR in Attractions and Enterprise Applications
December 4, 2023

In this Pro AV Today soundbite from Dan O’Brien of HTC VIVE, the conversation centered on the significant role of Virtual Reality (VR) and Augmented Reality (AR) in attractions and enterprise applications. O’Brien highlighted the critical need for durable hardware design, tailored to withstand extensive use in location-based entertainment (LBE) operations. Unlike consumer-grade VR headsets, […]

Read More