Cinematography Tips: How to Use Additive and Reductive Lighting

Knowing how to take light away is just as important as knowing how to add it. Here’s how to use additive and reductive lighting in your setups to control your look — and your budget.

Lighting technology has changed by leaps and bounds over the last few years. In concert with the emergence of affordable digital cinema cameras and stunning low-light capability, lighting (particularly of the LED variety) has also gotten brighter, cheaper, and more accessible.

These new trends in lighting and camera technology have ushered in an entirely new world of cinematography and filmmaking. Certain looks and techniques that were once only possible with a giant 18K HMI blasting through the window are now possible with powerful LED lights like the Aputure 300D, or any of the various flexible LED panels.

The days of renting that 2,000-watt tungsten Fresnel — hoping for a super bright output only to then gel it to daylight balance and lose about 3/4ths of the brightness, while using the entire available circuit — are over.

Read more at Shutterstock News

Follow us on social media for the latest updates in B2B!

Image

Latest

Advancing Global Competency Frameworks for the Nursing Profession - Live from ICN
Advancing Global Competency Frameworks for the Nursing Profession – Live from ICN
June 13, 2025

In this special episode recorded at the 2025 International Council of Nurses Congress in Helsinki, host Lea Sims sits down with Professor Sylvia Fung, President of the Hong Kong Academy of Nursing & Midwifery, and Professor Ying Zhou of Guangzhou Huashang College. Together, they discuss how the nursing profession is evolving in Asia and the…

Read More
grain storage
Revolutionizing Grain Storage: A Peek into MKC and Producer Ag’s Innovative Facilities
June 12, 2025

Embrace the future of grain storage as Jon Brown, Director of Facilities for MKC Properties and Producer Ag, guides you through their state-of-the-art, automation-driven facilities. Discover how they truly set industry standards for efficiency in loading, unloading, and handling grain. What You’ll Learn — The Evolution of MKC and Producer Ag’s Grain Facilities —…

Read More
Advancing Rehabilitative Care Through Global Practice Standards and Credentialing | Andrea Christie and Karlene Miller | EP#2 - Live from ICN
Advancing Rehabilitative Care Through Global Practice Standards and Credentialing – Live from ICN
June 12, 2025

Broadcasting from the 2025 International Council of Nurses Congress in Helsinki, host Lea Sims welcomes two inspiring Jamaican nurses—Andrea Christie, MSc, BSN, ENLAC, RM, RN, JP, and Karlene Miller, RN—to discuss the vital but often overlooked specialty of rehabilitative nursing. With decades of combined experience in rehabilitation and midwifery, both guests offer an impassioned…

Read More
career resilience
Asking Questions Works: Career Resilience, Mentorship, and Real Growth in Real Estate and Beyond
June 11, 2025

In this inspiring episode of PQ: Conversations That Build Equity, host Jason Winningham sits down with Rosanna Hudson—affectionately known as “RoRo”—to explore how career resilience fuels the development of professional equity through trust, adaptability, and the courage to ask better questions. Rosanna is a seasoned real estate broker licensed in both Texas and California,…

Read More