How to Maximize the Value of Video Marketing

We’ve discussed before how video marketing is the best way to build your brand and heighten your exposure. It allows you to share your story, inform your audience and educate viewers all while keeping their attention and increasing SEO. Because of this, video marketing content is everywhere. You see them in paid ads, explainers, landing page videos and branded content.

With all of the video content being uploaded today, it is becoming increasingly important to create content that is impressive, has high production value and stands out from the pack.

But if you are going to invest in professionals to help you create and execute high-quality video, you want to make sure you are getting the most value out of your video investment.

Think of your project as a Russian Nesting Doll; spawning versions of different shapes and sizes allowing you to get more out of your project than just one great marketing video. Thanks to the Internet’s endless platforms for video content, there’s more value to be had with a single video project than ever before.

While it’s true that the separation of your final project into its many disciples happens in post-production, in order to get the absolute most out of any project it’s important to begin thinking of how it can be re-purposed before you begin. Here we will discuss the variety of ways a single video project can be used in order to maximize its value.

Read more at ProductionHUB

Follow us on social media for the latest updates in B2B!

Image

Latest

Education R&D
Will the New Education R&D Bill Spark the Innovation Schools Desperately Need?
April 25, 2025

In a rare show of bipartisan cooperation, Senators Michael Bennet (D-CO) and John Cornyn (R-TX) have introduced the New Essential Education Discoveries (NEED) Act, aimed at revolutionizing how the U.S. invests in education innovation. The bill proposes a new National Center for Advanced Development in Education—akin to DARPA but for schools—within the Institute for…

Read More
How Verizon Business Utilizes UGC for Sales Enablement
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More