Great videos come out great because of some upfront planning. Before you start filming your company video, you should take some time to nail down a proper production plan. The pre-production period helps flush out problems ahead of time and prevents roadblocks during the filming process. When working with a good video production company, they will help you through this process, but there are still things to think about ahead of time.
Know Your Intended Audience
Unless you have a good understanding of your target audience, you won’t be able to have as much of an impact with your company video. Before you embark on your corporate video production project, you need to know the things that resonate with your audience, and what kind of message they are more likely to respond to.
For instance, if it’s a marketing video or a product launch video, you can use a marketing persona or demographic data to identify the characteristics and preferences of your audience. Dig deep and try to understand your audience’s desires, their drives, and their video watching habits. If you get to know them well enough, you’ll be able to create content that is tailor-made just for them.
To understand what kind of video content resonates with your audience, some marketing experts recommend that you review engagement on different social media channels to find out what your customers are excited about. This is so you can harness interests and use it to your advantage in your video.
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