Signals in Higher Ed
Signals in Higher Ed cuts through the noise to surface what’s actually working across admissions, enrollment, student success, and institutional strategy—told by the leaders building what’s next. Each episode turns real-world challenges into clear, actionable takeaways you can apply on your campus today. Expect candid conversations on innovation, policy, and the data behind better decisions. Host: Darin Francis—CEO & Managing Partner at Harbinger Lane Consulting and guest host of DisruptED.
Videos
Colleges Turn to Precision Marketing, Advanced Tracking, and Privacy-First Strategies to Engage Stealth Students
Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. For enrollment leaders, this hidden audience—students who research institutions anonymously online before ever…