Articles by author: Cara Schildmeyer

In the fast-paced world of robotics, ensuring precision while dealing with heavier speeds and payloads has been a challenge. Residual vibrations on robot arms can hamper efficiency, affecting production rates. Epson Robotics, by implementing their Gyro Plus technology, aims to combat this by sending a noise-canceling wave to stabilize the arm, akin to how…

During summer breaks, school districts prioritize enhancing their learning environments by focusing on security and efficiency. However, many schools face challenges due to diverse independent communication systems that hinder rapid responses, especially in emergencies. Icom recognizes this disconnect in school communication and seeks to bridge the divide. Imagine an educational environment where emergency alerts…

Indoor air quality is a crucial consideration for professional and collegiate athletes who prioritize their wellness. Tony Abates, Chief Technology Officer at AtmosAir Solutions, explains how their comprehensive air purification system, known as atmosphere bipolar ionization, addresses various air contaminants. From reducing particulates that can irritate respiratory systems to inactivating viruses and bacteria, this…

OPEC’s longstanding warnings about global underinvestment in oil and gas production are now juxtaposed with an uptick in the energy industry’s spending. In fact, Goldman Sachs reports there has been a 25% increase in major oil and gas production projects since 2020, amounting to 70 projects. The U.S. stands in stark contrast to this…

The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and…

In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed…

In a world driven by social proof, the lighthouse marketing strategy shines bright, illustrating the magnetic power one success story can hold over potential clients. It’s a simple concept: one gleaming testimonial can guide many others toward your services, much like how a lighthouse guides ships safely to shore. By spotlighting success, businesses can…

In today’s bustling digital age, breaking through the noise to capture genuine engagement seems more challenging than ever. However, Dennis Yu, Founder of Content Factory, suggests that it isn’t about being a “superman” or mastering complex algorithms; it’s about the “dollar-a-day” strategy. This “dollar-a-day” strategy, at its core, focuses on testing small-scale advertising to…

As financial challenges persist, more individuals seek assistance in managing debt and achieving financial stability. Over 50% of Americans are concerned with their ability to pay off their credit card debt this year, emphasizing the urgency of discussing financial wellness solutions. How can you take control of your financial future and tackle credit card…