Articles by author: Glenn Haussman

Can the Mocktail Movement Meet Consumer’s Alcohol-Free Needs?

mocktail movement

The holiday months are filled with indulgent food and drink, spurring the “Dry January” event, which has become a movement many partake in with the dawning of the New Year. In 2021, NIelsonIQ found that 22 percent of U.S. consumers stated they were decreasing their alcohol intake, and non-alcoholic beverage sales were up 19 percent…

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The REAL ID Compliance Goal Originated in 2005. Why Have there Been So Many Delays and What is the Culprit for the Most Recent REAL ID Postponement?

You’ve probably heard about the REAL ID movement, which originated in 2005 to improve security measures for traveler identity after 9/11. After the deadline for obtaining one has been postponed multiple times since 2005, it’s no surprise that the most recent REAL ID postponement was pushed back yet again—from May 3, 2023 to May 7,…

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The Weekly Scale
The Weekly Scale: April 12th, 2021

This week at MarketScale, we explored how 5G is being brought to life, the infrastructure that will power it, and why the edge might be the answer. We also sat down with a global fashion leader, picked an Adobe exec’s brain about the future of education, and more. It’s the start of a new…

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Hospitality
Meet the Hospitality Expert: Glenn Haussman

Well, I’m super excited to be a part of this conversation because I am at the intersection of big business every day I talk to all the leaders in hospitality. I know what they’re saying in public and in private. So we’ve got the clear sense of where our business is going. So you’ve got…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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