Articles by author: MarketScale

RØDE’s New Mic Just Made Making Your Movies Easier

Mic

The new tech adds extended up-close interview options to RØDE Wireless GO System. When RØDE announced the Wireless GO audio system, YouTubers and independent shooters kinda lost their minds. Here was a wireless filmmaking setup that had a microphone integrated into it that could be attached to a DSLR or smartphone via 3.5mm TRS jack […]

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The Coming Revolution: Why 5G is going to change your life

Imagine the best method of communication you have is a telegraph machine. It allows you to communicate across the country, and to you, it seems like lightning-fast communication compared to horse-drawn postal service. Now imagine someone comes along and shows you a fax machine. It would seem revolutionary—almost impossible—right? We’re about to experience a similar […]

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How Will Instagram Influence the Filmmakers of Tomorrow?

In this write-up, we’re going to discuss not only how Instagram has affected photography but also its current and future influence on cinematography. There have been countless articles over the past several years that have discussed the influence Instagram has had on photographers — particularly those who post for an online audience. The analyses suggest that the social media […]

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Tesla and Entertainment: Is Netflix Coming to Your Car?

Fresh off the release of its second quarter earnings report, Tesla is making its next move. CEO and Founder Elon Musk said on Twitter that the company plans to add YouTube and Netflix streaming capabilities to its cars soon. Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon! Has […]

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Take Your Handheld Camerawork to the Next Level: 10 Tips from DP Chris Weaver

Last month we shared some of Stillmotion’s tips for shooting handheld with DSLR cameras. While a good portion of the “DSLR Generation” of filmmakers are still shooting with DSLR’s, many are now shooting with various full-sized digital cinema cameras such as the EPIC and Alexa. Most of the basics of shooting handheld are applicable to whatever camera […]

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AAOS: “Ortho Surgeons are Fully Competent to Interpret Imaging Studies”

Imaging technology has increased the convenience and quality of the diagnosis and treatment of musculoskeletal diseases and injuries. However, some recent studies question the excessive or inappropriate utilization of this technology, leading insurers to restrict reimbursement for specific imaging techniques, including computed tomography. Click here to access the full position statement. Radiologists  interpret plain radiographs and other […]

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4 Ways Still Photography Can Make You a Better Cinematographer

In this article, we examine visualizing light through photography — and how it can make you a better cinematographer and filmmaker. When I first started out in filmmaking, I had little to no interest in still photography. I wanted to tell stories with moving pictures, not still pictures. Frankly, I wasn’t very good at still […]

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battery technology for electric vehicles
Electric Vehicles are Fueling a Change in Battery Technology and the Energy Sector
May 4, 2024

This rapid growth and use of electric vehicles (EVs) is not just revolutionizing the automotive industry; it’s poised to transform how we store and use energy on a grand scale. As companies like Tesla demonstrate the viability of EVs through advanced battery technology, a significant technological spillover into grid-level energy storage is beginning to […]

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Affordability of Electric Vehicles Also Hinges on Proper EV Charging Infrastructure
May 3, 2024

The electric vehicle (EV) revolution continues to gain momentum, and naturally the spotlight intensifies on the crucial issue of finding EV charging stations and the broader state of EV charging infrastructure. Against the backdrop of increasing EV adoption and growing concerns regarding range anxiety, the urgency to address these challenges is a pressing matter. […]

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US OEMs
US OEMs Must Streamline Existing Systems and Apply Volume-Driven Strategies to Cut EV Manufacturing Costs
May 3, 2024

As the electric vehicle (EV) market continues to expand, US original equipment manufacturers (OEMs) face significant challenges in reducing manufacturing costs to remain competitive. With growing global competition, particularly from countries like China that benefit from massive subsidies and a fresh industrial slate, the urgency for US manufacturers to adapt has never been more […]

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AI accelerators
AI Accelerators Enhance Computational Might Across Industries; Innovation and Open Standards Key for Adoption
May 3, 2024

The realm of artificial intelligence is rapidly advancing, underscored by the development and deployment of AI accelerators from top players. These accelerators are at the forefront of a technology revolution, offering unprecedented computational power to handle complex AI workloads. As businesses across sectors increasingly rely on AI for operational efficiency and innovation, the importance […]

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Other Articles
14 Quick Ways to Tech-Up Your Classroom
July 29, 2019

14 Quick ways to tech-up your classroom Getting used to using tech-enabled educational tools in the classroom needn’t be a huge undertaking, so why not dabble on a class-by-class basis with some fun and useful apps? Check out these apps to power up your EdTech journey: Kahoot! This is a free desktop and mobile app that boasts […]

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6 Habits of Highly Effective E-Teachers
July 29, 2019

6 Habits of highly effective e-teachers Some of us can distinctly recall a charismatic, persuasive or empathetic teacher – someone who cut through our teenage turmoil and managed to teach us something. The hope is that even future generations, who will have been taught using a blend of face-to-face and online education, will nonetheless still recall the […]

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13 Essential Tips for Using Your Boring Ol’ Tripod
July 29, 2019

Tripods are the stodgiest of all camera equipment, but they’re also one of the most important. Yeah, back in the days of old, the tripod was the bee’s knees, mobilizing those ginormous cameras to the delight of all. But, as cinematic technology continues to advance, it has garnered a reputation for being, well, kind of boring. I […]

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The Intersection: Retail Stores are Getting Smaller, and That’s a Good Thing
July 26, 2019

Retail stores across the country are undergoing enormous changes. As e-commerce creates competition, brick-and-mortar stores are focusing on developing a highly curated shopping experience for customers. Part of this curation means downsizing stores from large one-stop-shop warehouses to smaller, more intimate storefronts. On this episode of The Intersection by Bluewater, we’re joined by Eric […]

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Esports Is Rapidly Growing, and Atlanta Has A Lot To Do With It
July 26, 2019

More than 2,700 people lined up outside of the Cobb Energy Performing Arts Centre donning various team jerseys and holding signs. Later on inside, loud cheers and chants of “ATL! ATL!” came from the crowd when the local team was doing well along with boos when the opposing team had success. For most, this paints […]

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A Craft Brewery Is Making West Indies Pale Ales (WIPAs) in the Caribbean
July 26, 2019

Like many Caribbean destinations, St. Vincent and the Grenadines has a popular local lager. Hairoun, a two-time gold medal winner at the European Monde Selection, is light, smooth, and crisp — perfect for the equatorial climate in this southern Caribbean archipelago. In July 2018, however, an alternative launched on the Vincentian island Mustique. The newcomer, 32 […]

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BMPCC4K Tips: The Difference Between Constant Bitrate and Constant Quality
July 26, 2019

In this write-up, we take a look at the new encoding options that come with Blackmagic RAW: constant bitrate and constant quality. Earlier this year, Blackmagic Design retired the CinemaDNG format from their camera line (not you, URSA Mini 4.6K) and replaced it with Blackmagic RAW. The new codec offers some exciting features to the BMD […]

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Tourism Powered by Segway Scooters
July 25, 2019

Cruises are the ultimate easy-going holiday, with everything arranged from beginning to end. From meals, to entertainment, to excursions, passengers can easily float from one adventure to the next without lifting a finger. But when docking in ports of call, what if you’d rather avoid crowded tour buses, long lines and the expensive costs of […]

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FAA Announces New Program Allowing You More Drone Access
July 25, 2019

This will grant nearly instant authorization to fly drones within controlled airspace of about 600 airports. Since the FAA and local government agencies have started cracking down on recreational drone piloting, it’s been pretty hard to get out the old drone and go flying, especially if you’re wanting to get some aerial footage. In my area, there are at least a […]

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