Articles by author: MarketScale

The importance of using radiation protection equipment, such as safety glasses and lead aprons, is critical. But it is equally important to properly care for and store this gear, or you could potentially weaken the level of protection provided. Taking the recommended steps to care and store equipment while not in use will protect personnel…

There are few trends in the design world that have stood the test of time. The trajectory of art, fashion, and architecture are fickle, pushed by changing moods and eras. Still, a few powerful elements resonate as well now as they did at their inception into the design limelight. As it did in ancient days,…

InfoComm 2019 concludes today but not before MarketScale Media Producer and Voice of B2B Daniel Litwin had the chance to catch up with some of the Pro AV industry’s most influential professionals and brands. Make sure to view the show through his eyes here! The show floor still has plenty of exhibits and displays worth…

Here are five insights into landing those lucrative freelance agency gigs — and the guide to holding onto them once you do. In my time, I’ve been lucky enough to be on both sides of the freelancer table for agency video production gigs, and let me tell you that it’s just as fickle and arbitrary…

If 28 years in beer marketing and sales at Anheuser-Busch—and then, post-merger, Anheuser-Busch InBev NV—taught Gregg Billmeyer anything, it was how to spot a trend. The St. Louis native tracked the initial rise (and brief falloff) of craft beer in the 1990s before the explosion of the late 2000s and 2010s blew a chunk out of…

NeoCon 2019 is officially in the books. Between the educational sessions, speaker opportunities and company exhibits, there was plenty to take in and to be encouraged by in the commercial design industry this week. In just three days at the Chicago Merchandise Mart, it may not have been possible to experience everything, but just because…

If you’re looking to take your filming with a drone to the next level, then we have the perfect guide to level up your drove filmmaking. Here are 7 mistakes that you’ll want to avoid when using a drone. Whether you’re making a film, or working on a corporate video project, you’ll get something out…

On April 15, the world watched as the famed Notre Dame Cathedral in Paris burned. The structure sustained considerable damage, but as the smoke cleared, the country pledged its intent to rebuild with over $1 billion raised for the efforts. As the funding grows and many leading experts become involved to develop a plan to…

NeoCon 2019 wraps up in Chicago today and there is still plenty to see on the trade show floor. The Chicago Merchandise Mart is filled with the latest commercial design products, and the industry’s leaders are on hand to discuss the latest trends.   This product video comes from Chris Strunk, VP of Sales, North…