How B2B Companies Have Adapted Strategies Mid-COVID

The onset COVID-19 has left an undeniable impact on the global economy, affecting companies large and small across all industries. Some businesses experienced massive growth to keep up with consumer demands generated by the pandemic, while others struggled to adapt to this all too real reality. Dan Englander, Founder of Sales Schema, shared some insight into how B2B companies in particular have adapted their strategies mid-COVID to keep up with a seemingly ever changing landscape.

Strengthening your network appears to be making a difference during this difficult time period. “I think on the B2B side, what’s changing is that everybody’s kind of becoming an outsider to some degree. So I think there’s a lot of sacred cows that are being killed. And there’s a lot more openness to working with small groups of specialists that aren’t necessarily in the company,” Englander said.

Businesses that rely on networking to generate leads and to secure partnerships may find that social distancing orders have completely changed how they do business. “We used to go do these meet and greets, we used to have luncheons, we used to wine and dine people. And we can’t do that anymore. So now, you know, we need to figure this out,” Englander explained. Forming external connections is key according to Englander, especially during a time when we’re all struggling to feel connected. “I think there’s going to be more of an openness to working with people on the outside, because we’re all on the outside, we’re all working at our computers, for better or worse,” Englander said.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More