Why Quality Businesses Journalism Focuses on Narrative Storytelling

 

Business journalism is more than just stories about earnings and income statements. The ability to tell a compelling story is what makes audiences want to hear more about your company and what you have to offer.

On this podcast, host Giovanna Hnath and Southern Methodist University Associate Professor of Journalism Jake Batsell discuss how companies can tell compelling stories that go beyond the numbers.

Batsell said that people are constantly being bombarded with information which is causing businesses to establish a direct two-way relationship with their audience as opposed to the traditional one-way lecture model. Now there’s an opportunity for businesses to leverage the various forms of journalistic storytelling and bypass traditional legacy media.

Although some business stories are related to the numbers, Batsell said that the best business stories are all about human drama. The stories behind the numbers are what really deliver with audiences and create relationships.

In order to create those relationships, you need to be able to earn the attention of your customers. This starts by having the right title or subject line that can prompt them to start reading and get more deeply engaged as they go.

“The channels of content are so much more numerous than they were even a decade ago,” Batsell said. “But the general premise is earning the attention of your audience by connecting with them as human beings. I think that applies just as much in a B2B context as it does in B2C or news media to the public.”

Follow us on social media for the latest updates in B2B!

Image

Latest

intelligent audio systems
Redefining Security: The Critical Role of Voice in Intelligent Audio Systems
April 1, 2025

In the world of security technology, vision has long taken precedence—cameras, analytics, and access control have dominated the conversation. But what if we’ve been underestimating our oldest, most human sense of communication: voice? The rise of intelligent audio in security systems marks a turning point in how we protect spaces and people, shifting from passive…

Read More
How PSA is Empowering Integrators to Navigate AI, Mobile Credentials, and Modern Business Challenges?
April 1, 2025

As the security integration industry contends with rapid technological advancement and increasing business complexity, many integrators are looking for the tools, training, and guidance to keep pace. At the center of this evolution is AI—transforming not just the products integrators deploy but also the way they operate their businesses. Meanwhile, the shift to mobile credentials…

Read More
facial recognition
Biometrics Beyond Security: A New Era for Facial Recognition
April 1, 2025

Facial recognition technology has long hovered on the fringe of mainstream adoption—promising futuristic solutions but often shackled by high costs, limited applications, and public skepticism. In 2024, however, a pivotal shift is underway. Thanks to advances in edge devices, reduced price points, and changing attitudes toward digital identity, biometric authentication—particularly facial recognition—is now finding a…

Read More
SIA RISE Community
How SIA RISE is Shaping the Industry Through Community and Intentional Growth?
April 1, 2025

The security industry is experiencing a quiet revolution—one led not by technology alone, but by a new wave of passionate young professionals. As legacy systems give way to modern, cloud-based platforms and mobile-first solutions, the need for fresh perspectives, diverse skill sets, and energized leadership is more pressing than ever. One organization at the forefront…

Read More