In Focus
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. The job market is constantly changing, and the job qualifications that would have been sufficient five or…
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In Focus
Photography is a Never-Ending Learning Process
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a…
In Focus
Through the Lens: How Video Is Reshaping Content
The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A…
In Focus
Starting and Growing Your Own Production Company
On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther City Media is “a group of local creatives … [whose] mission is to provide storytelling with the use of photography and cinematography efforts.” The…
In Focus
Directing On Set: Sharing Your Vision to Talent and Crew
On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a key aspect of any successful video production – directing on set. In particular, Tidmore leverages his experience in film and video to get the most out…
In Focus
Elevating Your Image Through Lighting
Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped…
In Focus
In Focus: A New Video Production Podcast
On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry. Palaia tackles a wide array of…
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Stronger Training Pipelines and Smarter Social Media Can Help Solve HVAC’s Talent Shortage
The skilled trades are at a crossroads. By some industry estimates, for every five experienced technicians retiring, only two new ones are entering the field—highlighting a growing HVAC talent gap. At the same time, buildings are becoming more complex, more connected, and more dependent on high-performance mechanical systems. The stakes are real: without a…
Where Design Meets Durability: Why Commercial Surfaces Must Support Safety, Cleanability, and Long-Term Value
When a commercial space fails, it often fails quietly: a lobby floor that becomes slippery when wet, a hotel bathroom that is difficult to clean, a healthcare surface that cannot withstand constant disinfection, or an office finish that looks great until afternoon glare makes the room uncomfortable. These are not purely aesthetic problems; they are…
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…