In Focus
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. The job market is constantly changing, and the job qualifications that would have been sufficient five or…
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In Focus
Photography is a Never-Ending Learning Process
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a…
In Focus
Through the Lens: How Video Is Reshaping Content
The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A…
In Focus
Starting and Growing Your Own Production Company
On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther City Media is “a group of local creatives … [whose] mission is to provide storytelling with the use of photography and cinematography efforts.” The…
In Focus
Directing On Set: Sharing Your Vision to Talent and Crew
On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a key aspect of any successful video production – directing on set. In particular, Tidmore leverages his experience in film and video to get the most out…
In Focus
Elevating Your Image Through Lighting
Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped…
In Focus
In Focus: A New Video Production Podcast
On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry. Palaia tackles a wide array of…
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Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…
The DAISY Foundation: Impacting Nurse Careers Through Recognition
Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…
Spiral Growth: The Career Strategy That Builds Real Leaders
Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…