Diving Into Data

How Can Data Improve Your Teams and Boost Your Bottom Line?

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   Data is often something that is overlooked. The value of data…

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Latest

Business Services
Bringing Business Intelligence To The Masses

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   Data. It’s one of the biggest buzzwords today, but it carries…

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Diving Into Data
The Sleeping Giant of Data Privacy

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   The price users pay for consumer electronics is usually not the…

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Diving Into Data
Data Privacy Trends are Shifting

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   The data privacy battles are heating up, and many consumers are…

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Business Services
One Ship, a Worldwide Crisis: How Can Supply Chains Get Unstuck?

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   The Ever Given will go down in infamy, and not in…

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Diving Into Data
Elevating Accuracy and Precision in Sports with Advanced Tech

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   Data revolutionized the way sports are played and watched, and new…

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Business Services
The Economies of Scale Behind Iconic Products

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   Diving into Data takes on the subject of economies of scale….

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Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

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IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

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ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

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coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

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Other Diving Into Data
Trust but Verify: A Common Sense Approach to Data
February 24, 2021

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   Diving Into Data tackles a common and pivotal part of the…

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That’s Not How Data Works
February 10, 2021

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics. Data is a tremendous asset. However, as a recent Harvard Business Article…

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The NFL Season by the Numbers
February 3, 2021

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   While stats have always been part of the NFL—teams, analysts, and…

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Excelling in the New Year
January 6, 2021

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   After an undeniably difficult past year, it may be challenging…

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Interpreting Data Takes A Village
December 17, 2020

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics. In a tech-driven, fast-paced world, data is vital to a business,…

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The Word-of-Machine Effect and Its Impact on Data
December 10, 2020

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   Ever tried a restaurant based on a recommendation? We’ve got…

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An Unusual Lack of Data Will Impact Football for Years to Come
September 30, 2020

On this segment of Diving Into Data with host Thomas Riley, MarketScale Senior Director, Analytics, tackles a big topic, particularly in American life and culture – football. In particular, Riley explored how the sport is feeling the pain of the COVID-19 pandemic, which manifested itself in a variety of changes to the sport’s typical…

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Predicting the Unpredictable With Data
September 30, 2020

Our society has been moving in a more digital direction for years, but 2020 kicked us into high gear when it came time to finding new digital solutions for work, education, socializing, and entertainment. With the forced digital transformation of many companies, we’re seeing a strong emergence of certain technologies and practices. Overall the…

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Data is Dominating Wall Street
September 23, 2020

Host TC Riley kicks off this installment of Diving Into Data, with a deep-dive into the recent data-centric boom on Wall Street. “There’s a data dominance going on. There’s a lot more data related things going on in the stock market than I think we’ve traditionally seen, especially as it relates to the companies…

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