Skip to content
MarketScale
‹ Back to IndustriesRetail

Convenience Versus Community as Consumers Debate Using Third-Party Delivery Apps: Business Casual

For years now, third-party food delivery apps like UberEats, Caviar, GrubHub, and Postmates, as well as the shop and delivery apps owned by eCommerce giants such as Amazon or AliBaba, have gained a foothold in communities around the world, transforming traditional shop-in and dine-in business models by offering an innovative approach to capturing additional…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share
Convenience Versus Community as Consumers Debate Using Third-Party Delivery Apps: Business Casual

Get featured

Want MarketScale to feature Retail?

Book a 15-minute demo and we'll map your Retail expertise to the content buyers are searching for.

Book a demo

For years now, third-party food delivery apps like UberEats, Caviar, GrubHub, and Postmates, as well as the shop and delivery apps owned by eCommerce giants such as Amazon or AliBaba, have gained a foothold in communities around the world, transforming traditional shop-in and dine-in business models by offering an innovative approach to capturing additional revenues through services that bank on modern consumer convenience. However, in a post-pandemic world, many consumers are rethinking the convenience of these apps in favor of their community’s small businesses and workforce, many of which are straining to survive during shelter-in-place. Instead, these individuals are choosing to cut out the middleman and go out of their way to not only place orders with these local establishments themselves, but also, either driving to the location in their own vehicles or contracting a gig worker to do it for them rather than using fee-charging delivery apps that siphon profits from their struggling local favorites while helping to keep their workers on the payroll.

On this snippet of Business Casual, hosts Daniel Litwin and Tyler Kern ask the tough questions:

While third-party delivery apps promote their capabilities in scaling the reach of a business, are the businesses themselves actually doing more work for less money?

As delivery apps create consumer dependence on their platforms, are they effectively hindering the sense of community a local business depends on to survive?

Are third-party delivery apps a predatory practice, holding restaurants and other businesses hostage by monopolizing search results?

Should these businesses eschew third-party platforms that can take up to three-quarters of their profits, and instead, provide delivery or takeout services themselves?

Will people continue to stay local-business-community-minded in a post-pandemic world, or will they revert back to creatures of convenience that enable the both popularity and profitability of third-party delivery apps?

Bringing thought leadership to your day, MarketScale’s Business Casual keeps you current with the hottest topics and newest trends shaping business today. And for the latest thought leadership, news and event coverage across B2B, be sure to check out our industry pages.

For the latest news, videos, and podcasts in the Food and Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Enterprise retail is being reshaped by factors such as AI chat shopping, the expansion of retail media, and recent fluctuations in sales data. Retail operators are responding to these changes with strategic adjustments to their playbooks. The need for immediate action is underscored by current market trends.

  • 01AI chat shopping is transforming how customers interact with retail platforms.
  • 02Retail media is experiencing significant growth, influencing marketing strategies.
  • 03A soft June sales figure of 0.2% is prompting retailers to rethink their strategies.

Aug 6, 2026

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers are restructuring their digital operations as e-commerce transitions from being an edge case to a fundamental aspect of their business strategies. Companies like Albertsons are centralizing merchandising efforts and Tractor Supply is expanding its digital presence despite economic challenges. Recent data from Forbes highlights the significant stakes involved in this digital evolution for the retail sector.

  • 01E-commerce is becoming a fundamental component of retail operations rather than a supplementary option.
  • 02Albertsons is centralizing its merchandising operations to better integrate with digital strategies.
  • 03Tractor Supply continues to grow its digital operations despite facing economic challenges.

Aug 5, 2026

Sizzle Clip - Victoria's Secret

Sizzle Clip - Victoria's Secret

Melissa Gonzalez, a retail strategist, discusses the transformation and innovation in retail marketing. Emphasizing the role of in-store experiences, the conversation revolves around modern retail trends and strategies. The podcast features insights on how brands can stay competitive and capture consumer attention.

  • 01Innovative in-store experiences are crucial for modern retail success.
  • 02Retailers need to focus on creating dynamic environments to attract consumers.
  • 03Staying competitive requires adaptive retail strategies.

Aug 5, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512