Convenience Versus Community as Consumers Debate Using Third-Party Delivery Apps: Business Casual

 

For years now, third-party food delivery apps like UberEats, Caviar, GrubHub, and Postmates, as well as the shop and delivery apps owned by eCommerce giants such as Amazon or AliBaba, have gained a foothold in communities around the world, transforming traditional shop-in and dine-in business models by offering an innovative approach to capturing additional revenues through services that bank on modern consumer convenience. However, in a post-pandemic world, many consumers are rethinking the convenience of these apps in favor of their community’s small businesses and workforce, many of which are straining to survive during shelter-in-place. Instead, these individuals are choosing to cut out the middleman and go out of their way to not only place orders with these local establishments themselves, but also, either driving to the location in their own vehicles or contracting a gig worker to do it for them rather than using fee-charging delivery apps that siphon profits from their struggling local favorites while helping to keep their workers on the payroll.

On this snippet of Business Casual, hosts Daniel Litwin and Tyler Kern ask the tough questions:

While third-party delivery apps promote their capabilities in scaling the reach of a business, are the businesses themselves actually doing more work for less money?
As delivery apps create consumer dependence on their platforms, are they effectively hindering the sense of community a local business depends on to survive?
Are third-party delivery apps a predatory practice, holding restaurants and other businesses hostage by monopolizing search results?

Should these businesses eschew third-party platforms that can take up to three-quarters of their profits, and instead, provide delivery or takeout services themselves?
Will people continue to stay local-business-community-minded in a post-pandemic world, or will they revert back to creatures of convenience that enable the both popularity and profitability of third-party delivery apps?

Bringing thought leadership to your day, MarketScale’s Business Casual keeps you current with the hottest topics and newest trends shaping business today. And for the latest thought leadership, news and event coverage across B2B, be sure to check out our industry pages.

For the latest news, videos, and podcasts in the Food and Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More