Going the Extra Mile with Your Food Truck


Food trucks have driven a successful food business path, growing to more than a $2-billion-per-year industry. On The Move’s Marketing Director, CJ Stratte, and Senior Sales Executive Tim Moranz gave their impressions on what can help separate one food truck owner’s business from the rest of the pack on this episode of Impressions.

“This industry is growing and changing so rapidly,” Moranz said, “that they have to be unique. They have to find a niche that sets them apart from their competition.”

The innovations On The Move puts into its food truck vehicles are focused on that very thing: setting themselves apart from the competition. Increased truck size to accommodate additional food sales and a patented extended slide-out and step-down service area are two innovations On The Move uses to improve the amount of work and storage space without compromising employee comfort or safety.

“With the growth and popularity of food trucks, we have to be able to feed more people,” Stratte said. “We see trucks with lines around the block, now.”

Well-supplied food trucks are a necessity.

“Most of these mom-and-pop operators only run them during the summer months or when its good weather. We’re winterizing the trucks for year-round use,” Moranz added.

Some of the criteria Stratte said go into On The Move’s food truck ideas and innovations involve making a unique, safe, clean and unparalleled customer experience for food truck operators.

Double-serving windows and an easy-to-use menu screen are more features that make On The Move’s trucks easy for customers to order.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!



personalized shopping in the future of retail
Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail
April 24, 2024

One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences.  In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]

Read More
small retailers
Small Retailers are at the Forefront of Economic and Community Revival
April 24, 2024

As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]

Read More
When Using & Safeguarding Mass Amounts of Captured Data From Facility Monitoring Devices and Environments, Make it Meaningful
April 24, 2024

One of the many topics of ISC West 2024 was how the industry could overcome the strategic challenge of managing and safeguarding the massive amounts of data collected from facility monitoring devices. Cathal Walsh, the Vice President and Chief Security Officer at Guidepost Solutions, engages deeply with this issue and offered insights on refining […]

Read More
digital strategies in small retail
Implementation of Digital Strategies is Helping Smaller Retailers Finally Compete Against Big Box Stores
April 24, 2024

Some smaller brands and boutiques are setting examples that larger corporations could follow. Smaller and mid-sized retailers are now effectively competing against their larger retail counterparts by utilizing digital innovations. By implementing digital strategies, smaller retailers are enhancing customer value and operational efficiency.  On an informative segment of an Experts Talk retail roundtable to […]

Read More