Making Adjustments for Chicken Wing Shortage

 

Key Points:

  • The chicken wing shortage has impacted all kinds of restaurants.
  • Some have pivoted to using other protein sources, but not chicken-only restaurants.
  • Wing It On is loosening up “tightness of spec” to adapt to the shortage.

Commentary:

The chicken wing shortage has certainly impacted all types of restaurants that sell the popular fried food. Some restaurants have adapted and changed and adjusted their menu to account for this shortage, but what about the restaurants whose whole product model is centered around the chicken wing? We talked with Matt Ensero, CEO and founder of Wing It On, about this, and he says they have decided to utilize the whole bird to help.

Abridged Thoughts:

Yes, restaurants are changing their menus, but for those of us already in the chicken game, it’s not quite that simple. At Wing It On, for example, we’re a single-protein concept that focuses on chicken. We can’t just bring in seafood or beef options to replace our poultry. So, for us, we’ve really focused on two key levers that have helped us pivot during the chicken shortage. First of which is adaptability. In the pre-COVID era, we always had an extremely tight spec on most of the products used in our stores, whether that be poultry or other items like take-out packaging and consumables. However, the chicken and other supply chain shortages of 2021 have caused us to loosen up a bit in terms of tightness of spec. 

More Like This Story:

What Drives An Effective Loyalty Program? Figuring Out the “Magic Formula.”

How the Hospitality Staffing Landscape Changed

 

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More