The Return of a Fall Brewing Tradition: Funnel Cake Ale

The Voice of B2B, Daniel Litwin, was joined by the Director of Marketing Operation for Community Beer Company, Corey Dickinson, to discuss the cancellation of the State Fair of Texas, an update on Community Beer Company events and offerings, and an overview of the craft brewing industry as a whole.

Due to the COVID-19 pandemic, the 2020 Texas State Fair has been cancelled.  “It’s always something that we look forward to and certainly something that our fans look forward to,” said Dickinson.

The Community Beer Company Funnel Cake Ale has become wildly popular at the fair, but this year’s cancellation has put a damper on the plans of many fairgoers.  Even so, Funnel Cake Ale will be back in 2020 and bigger than ever.

“We wanted to do our part to bring the fair to you,” said Dickinson.

Community Beer Company will be launching the 2020 Funnel Cake Ale season by teaming up with Fletcher’s Corny Dogs to offer a taste of the fair: corn dogs, funnel cakes, and Funnel Cake Ale, of course.  The event will be hosted at the CBC brewery with social distancing guidelines in place.

The global pandemic has caused many in the craft brewing industry to adjust.

“Adaptation and creativity are key to overcoming obstacles,” Dickinson remarked.  Craft brewers are coming up with new and exciting ways to engage customers and stay competitive in a vastly different business environment.  “The inventiveness of the beer industry has been really amazing.”

See how Community Beer Co. makes their iconic Funnel Cake Beer!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More
The Value of a Restoration Team with Healthcare Experience
The Value of a Restoration Team with Healthcare Experience
April 24, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis welcomes Jason McClaren, Director of Facilities Operations at Reunion Rehabilitation Hospitals, to discuss the critical advantage of partnering with a restoration team experienced in healthcare. A former firefighter and military veteran, Jason has spent the last decade managing safety, risk, and emergency preparedness…

Read More
Science of reading
Educators Must Combine 1:1 Tutoring with the Science of Reading to Close the Reading Gap
April 23, 2025

Coming out of the COVID-19 pandemic, the education system faced a seismic shift. Learning loss, especially in foundational literacy, was a national crisis. In 2024, only 31% of fourth graders in the U.S. were reading proficiently, according to the National Assessment of Educational Progress (NAEP). Meanwhile, tutoring exploded as a top strategy to recover…

Read More