The Return of a Fall Brewing Tradition: Funnel Cake Ale

The Voice of B2B, Daniel Litwin, was joined by the Director of Marketing Operation for Community Beer Company, Corey Dickinson, to discuss the cancellation of the State Fair of Texas, an update on Community Beer Company events and offerings, and an overview of the craft brewing industry as a whole.

Due to the COVID-19 pandemic, the 2020 Texas State Fair has been cancelled.  “It’s always something that we look forward to and certainly something that our fans look forward to,” said Dickinson.

The Community Beer Company Funnel Cake Ale has become wildly popular at the fair, but this year’s cancellation has put a damper on the plans of many fairgoers.  Even so, Funnel Cake Ale will be back in 2020 and bigger than ever.

“We wanted to do our part to bring the fair to you,” said Dickinson.

Community Beer Company will be launching the 2020 Funnel Cake Ale season by teaming up with Fletcher’s Corny Dogs to offer a taste of the fair: corn dogs, funnel cakes, and Funnel Cake Ale, of course.  The event will be hosted at the CBC brewery with social distancing guidelines in place.

The global pandemic has caused many in the craft brewing industry to adjust.

“Adaptation and creativity are key to overcoming obstacles,” Dickinson remarked.  Craft brewers are coming up with new and exciting ways to engage customers and stay competitive in a vastly different business environment.  “The inventiveness of the beer industry has been really amazing.”

See how Community Beer Co. makes their iconic Funnel Cake Beer!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More