Get Vertical! with Mike McCalley

Voice of a Customer: A Marketing Strategy Deep Dive with David Loomis

voice of the customer

In the latest episode of Get Vertical!, host Mike McCalley sits down with David Loomis, the Founder and President of Loomis Marketing and author of “Marketing is Everything We Do!”. This candid conversation dives into shaping marketing strategy through the voice of the customer, Loomis’s journey in innovation, the challenges he faced within his […]

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Latest

Business Services
The Life of a Start-Up: VOMO

Here’s a hard truth: only 18% of entrepreneurs successfully launch their start-ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur’s ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years […]

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Business Services
Sabrina Wilson and the Power of Perseverance: Part 2 of 2

In the second part of a two-part Get Vertical! Episode with guest Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas, host Mike McCalley continues his look into the importance of perseverance in the workforce. McCalley and Wilson focus on energy, where success is likely, and the application of Moore’s law in […]

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Business Services
Sabrina Wilson and the Power of Perseverance: Part 1 of 2

In the first part of a two-part Get Vertical! episode, host Mike McCalley welcomes Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas. Wilson shares her unique journey and career, from her upbringing as the daughter of teenage pregnancy to becoming a first-generation college student. Wilson discusses the influence of her father’s […]

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Articles
To Drive Growth Through Innovative Marketing, Be Clever as a David Fox

All businesses rely on innovative marketing solutions for growth, but when the global economy grows increasingly volatile, the need to adapt is more critical than ever. The rapid evolution of digital technologies and consumer behaviors necessitates an agile and innovative approach. But how does one adapt and thrive in the face of adversity? How […]

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Articles
Marketing Technologies Should be at the Center of the Industrial B2B Sector for Companies to See Success

Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As the B2B industrial sector is expected to reach $20.9 trillion […]

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Business Services
The Life of a Start-Up: Connecting, Building, and Maintaining Relationships for Success

Here’s a hard truth: only 18% of entrepreneurs successfully launch their start- ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur’s ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years […]

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Latest

Risk management and employee well-being
Merging Risk Management with Employee Well-Being is the Secret to Unlocking Workplace Potential
February 27, 2024

In today’s rapidly evolving business landscape, the convergence of risk management, business insurance, and employee benefits has emerged as a critical focal point for organizations aiming to foster a resilient and thriving workforce. This intersection of risk management and employee well-being addresses not just the physical assets of a company but extends to the […]

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Residential
Draper At Home Announces Residential Sales Director
February 27, 2024

(Spiceland, Ind.) – Draper At Home has announced the appointment of a Director of Sales — Residential. Chris Sitarov will be responsible for Draper At Home Regional Residential Sales Managers throughout the United States. Sitarov joined Draper in 2019 as the Architectural Regional Sales Manager for the Mid-Atlantic states and was most recently Director of […]

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AI
Proactively Protecting Schools with Intelligent AI
February 27, 2024

In today’s episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Matias Klein, Founder & CEO of Kognition AI. During the conversation, they discussed leveraging artificial intelligence to enhance security in educational settings. Matias shares his journey from aspiring healthcare professional to tech entrepreneur, emphasizing the role of AI […]

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Embedded Payment Processing
How Embedded Payment Processing Is Shaking Up the Travel Experience
February 27, 2024

Through embedded systems, hoteliers can ensure guest data stays within their purview while providing a more comprehensive guest experience from beginning to end. By Warren Dehan The hotel payment processing experience is ready for a shakeup. Improving payment processing in hotels has been a major barrier for independent operators, and yet the closer payment processes […]

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Other Get Vertical! with Mike McCalley
Get Vertical! with Mike McCalley and Ben Millar: Part 2
May 15, 2023

On the last episode of the 2-part episode, Get Vertical host, Mike McCalley brings back guest Ben Millar, to talk more about his AI content generation tool, Graibox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. The tool uses AI for the heavy lifting to create […]

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Ways to Drive Dramatic Sustainable Growth
May 15, 2023

In this second part of Get Vertical, host Mike McCalley speaks with innovation expert, Dan Adams, about the importance of building capabilities for sustainable growth in companies. McCalley discusses key metrics for innovation, including market facing innovation, and emphasizes the importance of building capabilities for profitable, sustainable growth. Adams explains that while there is pressure […]

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Get Vertical! with Mike McCalley and Dan Adams: Part 1
May 15, 2023

In this episode of Get Vertical, host Mike McCalley interviews Dan Adams, Founder and President of The AIM Insitute, a company dedicated to helping B2B companies drive growth through intelligent customer conversations. Dan Adams has conducted research on leadership practices during his tenure at The AIM Institute. Based on his research, they defined four types […]

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Get Vertical! with Mike McCalley and Darren Doyle: Part 2
May 15, 2023

This second conversation between Get Vertical host, Mike McCalley and his guest, Darren Doyle, Outsourced Revenue Growth Partner at Sales Xceleration, is about root causing challenges in organizations related to pricing and discounting. The 5Ys tool is mentioned as a way to find the root cause by asking why five times. It’s important to recognize […]

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Get Vertical! with Mike McCalley and Ben Millar: Part 1
May 13, 2023

On part 1 of this 2-part episode, Get Vertical host, Mike McCalley speaks with Ben Millar, the President of Graibox, a company dedicated to helping businesses improve their content creation efforts. Ben shares his experience transitioning from an employee to an entrepreneur and how he grew his business. Millar emphasizes the importance of hard work, […]

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Get Vertical! with Mike McCalley and Darren Doyle: Part 1
May 9, 2023

On episode 1 of Get Vertical! with Mike McCalley, host, Mike McCalley, speaks with Darren Doyle, Outsourced Revenue Growth Partner at Sales Xceleration as they discuss their experience with sales and the importance of being service-oriented in business. They talk about the negative connotation surrounding sales and how it can be changed by being genuine and […]

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