Get Vertical! with Mike McCalley

In the first part of a two-part Get Vertical! episode, host Mike McCalley welcomes Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas. Wilson shares her unique journey and career, from her upbringing as the daughter of teenage pregnancy to becoming a first-generation college student. Wilson discusses the influence of her father’s…

All businesses rely on innovative marketing solutions for growth, but when the global economy grows increasingly volatile, the need to adapt is more critical than ever. The rapid evolution of digital technologies and consumer behaviors necessitates an agile and innovative approach. But how does one adapt and thrive in the face of adversity? How…

Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As the B2B industrial sector is expected to reach $20.9 trillion…

Here’s a hard truth: only 18% of entrepreneurs successfully launch their start- ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur’s ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years…

On the last episode of the 2-part episode, Get Vertical host, Mike McCalley brings back guest Ben Millar, to talk more about his AI content generation tool, Graibox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. The tool uses AI for the heavy lifting to create…

In this second part of Get Vertical, host Mike McCalley speaks with innovation expert, Dan Adams, about the importance of building capabilities for sustainable growth in companies. McCalley discusses key metrics for innovation, including market facing innovation, and emphasizes the importance of building capabilities for profitable, sustainable growth. Adams explains that while there is pressure…

In this episode of Get Vertical, host Mike McCalley interviews Dan Adams, Founder and President of The AIM Insitute, a company dedicated to helping B2B companies drive growth through intelligent customer conversations. Dan Adams has conducted research on leadership practices during his tenure at The AIM Institute. Based on his research, they defined four types…

This second conversation between Get Vertical host, Mike McCalley and his guest, Darren Doyle, Outsourced Revenue Growth Partner at Sales Xceleration, is about root causing challenges in organizations related to pricing and discounting. The 5Ys tool is mentioned as a way to find the root cause by asking why five times. It’s important to recognize…

On part 1 of this 2-part episode, Get Vertical host, Mike McCalley speaks with Ben Millar, the President of Graibox, a company dedicated to helping businesses improve their content creation efforts. Ben shares his experience transitioning from an employee to an entrepreneur and how he grew his business. Millar emphasizes the importance of hard work,…