Get Vertical! with Mike McCalley

The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation

sales process automation

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

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Articles
When Human Resources Goes Global: How Multinational Corporations Can Align Company Culture Across Borders

In the rapidly globalizing world of business, human resources (HR) play a pivotal role not just in managing personnel but in shaping corporate strategy and culture across international borders. Chuck Heaton, the Vice President of Human Resources at PERMA-PIPE, brings to light the complexities and nuances of managing HR on a global scale, drawing…

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Articles
From Team Building to Brand, Content and Traffic: The Secrets to Building a Successful Digital Marketing Agency

In an era where digital marketing is pivotal for business success, entrepreneurs face the daunting task of not just navigating this complex industry, but also building and sustaining a dynamic team. Matthew Cretzman, at the helm of Stormbreaker Digital, shares his five-year journey marked by trials, learning, and unexpected hurdles—a journey resonating with many…

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Business Services
Leveraging Economic Shifts and Corporate Knowledge can Unlock New Opportunities in Emerging Markets

Identifying and capitalizing on emerging market opportunities is crucial for entrepreneurs and investors in today’s fast-paced global economy. With entrepreneurship in Latin America echoing the boom of Silicon Valley during the dot-com era, today’s episode dives into the dynamic growth and untapped opportunities in this vibrant region. Amidst this backdrop, what drives successful navigation…

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Business Services
Voice of a Customer: A Marketing Strategy Deep Dive with David Loomis

In the latest episode of Get Vertical!, host Mike McCalley sits down with David Loomis, the Founder and President of Loomis Marketing and author of “Marketing is Everything We Do!”. This candid conversation dives into shaping marketing strategy through the voice of the customer, Loomis’s journey in innovation, the challenges he faced within his…

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Business Services
The Life of a Start-Up: VOMO

Here’s a hard truth: only 18% of entrepreneurs successfully launch their start-ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur’s ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years…

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Business Services
Sabrina Wilson and the Power of Perseverance: Part 2 of 2

In the second part of a two-part Get Vertical! Episode with guest Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas, host Mike McCalley continues his look into the importance of perseverance in the workforce. McCalley and Wilson focus on energy, where success is likely, and the application of Moore’s law in…

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embracing change
Moving Forward with Fans First
June 20, 2024

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

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work-life balance
Achieving Work-Life Balance and Emotional Sobriety with Matt Seefeld
June 20, 2024

This episode of the Growthwell podcast, hosted by Josh Byrd, focuses on achieving a meaningful work-life balance. The discussion examines trends and personal strategies for balancing professional growth and individual well-being. This episode is particularly relevant in post-COVID work dynamics and the increasing importance of mental health. This episode’s guest is Matt Seefeld, EVP…

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Addressing the Complexities and Opportunities of the Inflation Reduction Act (IRA)
June 19, 2024

As the energy sector navigates the first year of the Inflation Reduction Act (IRA), stakeholders are grappling with evolving guidance and incentives. This pivotal legislation aims to accelerate the energy transition, but with its intricate provisions and requirements, many questions remain. Understanding the IRA’s impact is crucial for developers, investors, and policy-makers striving to…

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Inflation Reduction Act Can Impact Company Investments
June 19, 2024

Recent months have shown that the Inflation Reduction Act (IRA) is a hot topic in the energy industry, sparking extensive discussions about its implications and opportunities. As businesses and organizations seek to join the renewable energy movement, understanding the nuances of the IRA is crucial.  A recent study highlighted that renewable energy investments are…

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Other Get Vertical! with Mike McCalley
Sabrina Wilson and the Power of Perseverance: Part 1 of 2
August 7, 2023

In the first part of a two-part Get Vertical! episode, host Mike McCalley welcomes Sabrina Wilson, Senior Vice President of Human Resources at dormakaba Americas. Wilson shares her unique journey and career, from her upbringing as the daughter of teenage pregnancy to becoming a first-generation college student. Wilson discusses the influence of her father’s…

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To Drive Growth Through Innovative Marketing, Be Clever as a David Fox
July 10, 2023

All businesses rely on innovative marketing solutions for growth, but when the global economy grows increasingly volatile, the need to adapt is more critical than ever. The rapid evolution of digital technologies and consumer behaviors necessitates an agile and innovative approach. But how does one adapt and thrive in the face of adversity? How…

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Marketing Technologies Should be at the Center of the Industrial B2B Sector for Companies to See Success
June 23, 2023

Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As the B2B industrial sector is expected to reach $20.9 trillion…

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The Life of a Start-Up: Connecting, Building, and Maintaining Relationships for Success
May 15, 2023

Here’s a hard truth: only 18% of entrepreneurs successfully launch their start- ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur’s ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years…

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Get Vertical! with Mike McCalley and Ben Millar: Part 2
May 15, 2023

On the last episode of the 2-part episode, Get Vertical host, Mike McCalley brings back guest Ben Millar, to talk more about his AI content generation tool, Graibox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. The tool uses AI for the heavy lifting to create…

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Ways to Drive Dramatic Sustainable Growth
May 15, 2023

In this second part of Get Vertical, host Mike McCalley speaks with innovation expert, Dan Adams, about the importance of building capabilities for sustainable growth in companies. McCalley discusses key metrics for innovation, including market facing innovation, and emphasizes the importance of building capabilities for profitable, sustainable growth. Adams explains that while there is pressure…

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Get Vertical! with Mike McCalley and Dan Adams: Part 1
May 15, 2023

In this episode of Get Vertical, host Mike McCalley interviews Dan Adams, Founder and President of The AIM Insitute, a company dedicated to helping B2B companies drive growth through intelligent customer conversations. Dan Adams has conducted research on leadership practices during his tenure at The AIM Institute. Based on his research, they defined four types…

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Get Vertical! with Mike McCalley and Darren Doyle: Part 2
May 15, 2023

This second conversation between Get Vertical host, Mike McCalley and his guest, Darren Doyle, Outsourced Revenue Growth Partner at Sales Xceleration, is about root causing challenges in organizations related to pricing and discounting. The 5Ys tool is mentioned as a way to find the root cause by asking why five times. It’s important to recognize…

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Get Vertical! with Mike McCalley and Ben Millar: Part 1
May 13, 2023

On part 1 of this 2-part episode, Get Vertical host, Mike McCalley speaks with Ben Millar, the President of Graibox, a company dedicated to helping businesses improve their content creation efforts. Ben shares his experience transitioning from an employee to an entrepreneur and how he grew his business. Millar emphasizes the importance of hard work,…

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