The Weekly Scale: May 17th, 2021

This week at MarketScale, we hosted the first ever Dallas 100 draft, explored the future of last-mile delivery and solved this summer’s travel pain points, so you can sit back, relax and sip on your Mai Tai.

Go ahead and get yourself that supersized iced coffee. It’s the start of a new week, and it’s time to scale up.

With 500 million native Spanish speakers worldwide, we are seeing incredible growth in Spanish content delivery through streaming.

Voice of B2B Daniel Litwin sat down with Mrugesh Desai, Lead for the North American Region for Accedo, to discuss the usage patterns they have seen in Hispanic audiences and how that guides user experience design that helps potential audiences find the content they want.

Last-mile delivery is now essential in the logics space, and a Dallas 100 company wants to shake up the space.

CEO of PickUP Brenda Stoner joined us our in Trinity Studio to discuss how the last mile for smaller parcels is relatively commoditized, while larger product delivery was an unfilled niche.

What’s one of the biggest hurdles to scaling drones for delivery and other applications? Managing the sky.

Eyal Zor joins Grant Guillot on Drones in America to discuss how they are approaching utilizing AI to manage and scale unmanned traffic management systems that will help power the future of drone services.

Schools are yearning for multiple modalities, but the pandemic shifted the focus to high-end, high impact learning.

This week on the Voices of eLearning podcast, JW Marshall is joined by the host of Change Starts Here, Dustin Odham, to discuss how he and FranklinCovey are on a mission to create systems that ensure predictable outcomes for students and districts.

The MarketScale Hospitality Roundtable is back and, this time, we’re exploring How to Solve Travel’s Pain Points for Summer 2021.

The panel will include:

Jacob Wedderburn-Day, Stasher

Jeff Bonaldi, The Explorer’s Passage

Ryan Giffen, California State- Long Beach

Jeff Veenhuis, Surfacide

Make sure to follow along for future roundtables. We will also be checking out how the growing demand for shipping and logistics is spurring the next wave of automation on May 24th.

I’ll be back next Monday for The Weekly Scale but, until then, if you know of a story that you want us to cover, let us know with the hashtag B2BNeverSleeps.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More