In the retail space, there is no bigger 800-pound gorilla than Amazon. So naturally, analyzing their direction in an e-commerce world is telling of where the rest of the industry might adapt.

Today on the Retail Podcast, host Shelby Skrhak sat down with Amazon insider and vice president of IdeoClick Andrea Leigh to discuss some of the company’s disruptive moves over the last few years, what’s next for them, and what Amazon’s direction means for brands selling on the retail platform.

At IdeoClick, Leigh helps guide the Seattle-based company’s over 200 brand manufacturer clients on their strategies to improve and sustain their sales on Amazon. Her insight comes from more than a decade at Amazon, managing over 15 product categories, running Amazon Prime for Amazon Canada, and helping launch Amazon systems and programs.

As Amazon continues to be a market disruptor around creating customer convenience, and as the platform becomes more and more competitive each quarter, we discuss with Leigh some of the ways vendors can win on Amazon, and strategies to stay ahead of the ever-changing nature of Amazon, including competing with Private Label, hybrid selling, and channel diversification.

“When vendors see a private label product in their category, there’s probably some learnings that they can apply to their own business,” Leigh said. Give the podcast a listen to understand how your brand may be able to adjust its strategy to navigate the Amazon environment.

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