A New Look at the Last Mile: Retail Refined

+ more

 

With new norms emerging such as a new equilibrium in supply and demand and emerging family priorities, we are seeing an increased adoption of technologies that reposition how consumers receive products and services. Last mile is focusing on hyper convenience with speed, ease and utility as the guiding light. Experiential tech won’t go away, but we will see brands and retailers lean more heavily into order management, distribution fulfillment and mobile payments.

On this episode of Retail Refined, host Melissa Gonzalez sits down with Mariya Zorotovich,  Director of Strategy and Incubation in the Internet of Things Group at Intel and part of the Emerging Technology organization of the Retail, Banking, Hospitality, and Education verticals. In this discussion, Mariya and Melissa discuss not only the trends we are seeing but a 4-step playbook to approaching how to rethink consumer needs and expectations.

Some of the main topics from the conversation include…

  1. The new consumer and new habits forming
  2. Increased adoption of tech across generations
  3. The new challenge/opportunity this poses for brands and retailers (contactless payments, curbside, etc.)
  4. Who is currently well positioned for this (i.e. Target)
  5. High level tips/steps for retailers and brands as they approach rethinking customer needs and expectations post-COVID-19

Guest Bio

Mariya Zorotovich is Director of Strategy and Incubation in the Internet of Things Group at Intel and part of the Emerging Technology organization of the Retail, Banking, Hospitality, and Education verticals.

She is responsible for the incubation of emerging technologies, including the Intel Experience Incubation Hub for experiential collaboration. Prior to joining Intel in 2018, she held leadership roles in both commercial cloud and cloud and AI engineering at Microsoft focused on digital transformation in Retail and Consumer Goods. She worked with retailers and brands to help them develop new strategies that improved profitable growth, scale, and customer satisfaction, leveraging AI and cloud technologies.

Prior to Microsoft, Mariya spent two decades in retail leading strategies and initiatives across sales, operations, marketing, technology, and product management. Her last retailer was Nordstrom, where she has first-hand experience delivering digital capabilities such as checkout, order management, last-mile fulfillment, and services such as buy online pick in store across both physical and digital channels.

She currently serves as Co-Chair and board member of GMDC’s Retail Tomorrow Advisory Council (RTAC), board member of Global Retail Marketing Association (GRMA) Partner Advisory Board, and Asian Upward Advisory Board.

Catch up on previous episodes of Retail Refined!

 

Latest

Can We Improve The RFP Process For Online Learning Platforms?
April 13, 2021
The COVID-19 pandemic threw a lot of new scenarios at the world. One of those forced us to move school to an at-home, online model. As the world opens back up and schools start to go back, what does Read more
Even Product Lead Times Feel the Pain of Semiconductor Shortages
April 13, 2021
Aurora Multimedia Corporation CEO Paul Harris: "This past Sunday evening, there was discussion surrounding the growing lead times of products due to electronic parts shortages. Unfortunately, there Read more
Adapt Energy: Rolling Blackouts, Microgrids, and Elevated Energy Automation
April 13, 2021
In February of 2021, Texas went through an energy crisis, with many residents experiencing rolling blackouts. PanTech Design CEO Troy Morgan joined host Tyler Kern to talk about this phenomenon, what rolling Read more