Bringing a Localized Experience Across the Globe

MG
Melissa Gonzalez
Aug 18, 2020
Learn more
BOPIS Contactless Pay Contactless Retail customer journey customers Local Experience Melissa Gonzalez Podcast retail Retail Refined technology Tommy Kelly Podcast

The globalization of retail isn’t slowing but rather shifting to online distribution channels. eShopWorld is key conduit for bringing brands and retailers into new markets in a seamless way, specializing in the localization of the customer experience. In this episode, hear from founder and CEO Tommy Kelly as he discusses creating agile frameworks for cross market expansion, the growing impact of BOPIS and contactless retail and the importance of local market knowledge and ecosystem coordination.

About the Guest

Tommy Kelly is founder and CEO of eShopWorld, the global e-commerce technology and services partner chosen by the world’s best-loved apparel, beauty, footwear, and luxury brands to power their international expansion.

Prior to eShopWorld, Tommy founded Two-Way Forwarding and Logistics, which he sold to Aramex in 2006, having grown it to a $100m+ business. Subsequently, Tommy became CEO of Aramex Europe & North America, before founding eShopWorld in 2010.

eShopWorld is an award-winning company employing more than 400 people, including teams of experts all over the globe helping to engineer the customer journey across strategy, technology, marketing, payments, logistics, compliance, and customer service.

Questions Melissa Asked

  1. We are seeing a big trend towards local living in COVID, how does eShopworld help deliver a sense of local for brands entering new markets? What do you see as the biggest, consistent challenges?
  2. How does your company improve customer lifetime value for your customers?
  3. One of the keys to success in 2020 and beyond, will be agility. How does your company help empower that?
  4. How long does it take to get a brand up and running?
  5. How do you see eShopworld bridging online and offline in the future, especially as we live in a drop-ship world?
  6. YETI is a coveted brand here in the US and your company helped them recently expand into Canada- what made that successful?
  7. We are not able to travel today like we once were but we will again, when we do what are the 3 must do-see things in Dublin for our listeners

Listen To Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

Johnnie Akin
From Deloitte to Startup CEO: Johnnie Akin on Risk, Faith, and Reinvention
November 5, 2025

Success today looks different—defined less by stability and more by the freedom to adapt and evolve. Professionals across industries are reimagining their careers, moving away from predictable ladders toward paths that reflect purpose and balance. What once meant climbing steadily toward partnership or promotion now often means taking bold pivots or pursuing second acts…

Read More
caregiver
From Caregiver to Changemaker: How Purpose and Community Create Lasting Impact
November 5, 2025

Resilience isn’t just about enduring challenges — it’s about leading with compassion, patience, and faith, even when the path feels uncertain. It’s a quality embodied by every caregiver, whose daily acts of care and commitment reflect the essence of true leadership — helping others grow stronger through empathy, service, and understanding. In this episode…

Read More
leaders
Great Leaders Share Knowledge, Build Trust, and Empower Future Talent
November 3, 2025

The conversation around skilled trades is shifting fast. After decades of “college for all” messaging, trade school enrollment is climbing steadily, signaling a renewed respect for hands-on, high-skill careers that literally keep the world running. In commercial HVAC and mechanical service, this change is not just academic — it’s shaping the next generation of leaders…

Read More
NBA
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

Read More
Related
luxury resale
Software & Technology
How Luxury Resale Became Big Business: Inside Fashionphile’s Playbook
October 30, 2025
Faherty
Healthcare
From Heritage to Hospitality: The Faherty Blueprint for Authentic, Community-Centered Branding
October 15, 2025

Great clothes may be where it starts, but today’s shoppers are looking for something more — a sense of connection, belonging, and shared purpose. Research shows that 90% of consumers value authenticity when deciding which brands to support: a clear reminder that while quality and design remain vital, meaning has become the new measure of loyalty….

Read More
youth
Healthcare
Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth
October 8, 2025

As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…

Read More