Bringing a Localized Experience Across the Globe

MG
Melissa Gonzalez
Aug 18, 2020
Learn more
BOPIS Contactless Pay Contactless Retail customer journey customers Local Experience Melissa Gonzalez Podcast retail Retail Refined technology Tommy Kelly Podcast

The globalization of retail isn’t slowing but rather shifting to online distribution channels. eShopWorld is key conduit for bringing brands and retailers into new markets in a seamless way, specializing in the localization of the customer experience. In this episode, hear from founder and CEO Tommy Kelly as he discusses creating agile frameworks for cross market expansion, the growing impact of BOPIS and contactless retail and the importance of local market knowledge and ecosystem coordination.

About the Guest

Tommy Kelly is founder and CEO of eShopWorld, the global e-commerce technology and services partner chosen by the world’s best-loved apparel, beauty, footwear, and luxury brands to power their international expansion.

Prior to eShopWorld, Tommy founded Two-Way Forwarding and Logistics, which he sold to Aramex in 2006, having grown it to a $100m+ business. Subsequently, Tommy became CEO of Aramex Europe & North America, before founding eShopWorld in 2010.

eShopWorld is an award-winning company employing more than 400 people, including teams of experts all over the globe helping to engineer the customer journey across strategy, technology, marketing, payments, logistics, compliance, and customer service.

Questions Melissa Asked

  1. We are seeing a big trend towards local living in COVID, how does eShopworld help deliver a sense of local for brands entering new markets? What do you see as the biggest, consistent challenges?
  2. How does your company improve customer lifetime value for your customers?
  3. One of the keys to success in 2020 and beyond, will be agility. How does your company help empower that?
  4. How long does it take to get a brand up and running?
  5. How do you see eShopworld bridging online and offline in the future, especially as we live in a drop-ship world?
  6. YETI is a coveted brand here in the US and your company helped them recently expand into Canada- what made that successful?
  7. We are not able to travel today like we once were but we will again, when we do what are the 3 must do-see things in Dublin for our listeners

Listen To Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

private equity
Alts Innovators: UT Austin’s Dr. Ken Wiles on Private Equity
December 15, 2025

Private equity is entering a period of adjustment after decades of expansion fueled by falling interest rates and abundant capital. That long-running tailwind reversed beginning in 2022, when interest rates rose sharply, disrupting deal activity, slowing exits, and bringing renewed attention to a long-standing vulnerability in private markets: liquidity. Industry reports have highlighted softer fundraising,…

Read More
SPD
Getting SPD Teams to the Table: Why Sterile Processing Deserves a Central Role in Surgical Planning and Operations
December 15, 2025

Sterile Processing Departments (SPDs) remain the backbone of safe surgical care, yet across the country, they’re still routinely left out of early decision-making around products, construction, staffing, and case planning. As hospitals juggle tighter margins, higher patient acuity, and growing procedural demands, the consequences of excluding SPD voices become unmistakably real—showing up in daily…

Read More
WireXpert
WireXpert MP Wire Mapping Overview
December 13, 2025

In modern network installations, speed alone isn’t enough—precision is what keeps systems reliable and downtime low. Tools like the WireXpert MP cable certifier reflect how far copper cable diagnostics have evolved, moving beyond simple pass-or-fail testing into actionable insight. By running a full 500 MHz sweep on a Category 6A link, technicians can…

Read More
Why Connectivity Has Become the Cornerstone of Modern Industrial Automation
December 11, 2025

Industrial automation is in the middle of a profound shift, as manufacturers push beyond basic control toward fully connected, data-driven operations that bridge the plant floor and the enterprise. What began years ago as early experiments in digital transformation—simply getting PLC data into IT systems—has now accelerated into a critical business imperative fueled by…

Read More
Related
luxury resale
Software & Technology
How Luxury Resale Became Big Business: Inside Fashionphile’s Playbook
October 30, 2025
Faherty
Healthcare
From Heritage to Hospitality: The Faherty Blueprint for Authentic, Community-Centered Branding
October 15, 2025

Great clothes may be where it starts, but today’s shoppers are looking for something more — a sense of connection, belonging, and shared purpose. Research shows that 90% of consumers value authenticity when deciding which brands to support: a clear reminder that while quality and design remain vital, meaning has become the new measure of loyalty….

Read More
youth
Healthcare
Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth
October 8, 2025

As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…

Read More