Skip to content
MarketScale
‹ Back to IndustriesRetail

6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak: Bricks and Clicks

On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we’ll break down… Utilizing Amazon for immediate distribution. Mastering selling on your own website. Creating a subscription model. Delivery options when traditional transportation isn’t available. How to ensure you have enough inventory for high online sales demand….

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share
6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak: Bricks and Clicks

On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we’ll break down…

  • Utilizing Amazon for immediate distribution.
  • Mastering selling on your own website.
  • Creating a subscription model.
  • Delivery options when traditional transportation isn’t available.
  • How to ensure you have enough inventory for high online sales demand.
  • Sourcing raw ingredients.

Quick Suggestion & Solutions

Utilizing Amazon for Distribution

Solution: Learn how to get your listings and ads optimized! Check out Jennifer’s Masterclass to learn more!

Master Selling on Your Own Website

Solution: Check out Maggie at mcv-consultants.com!

Create a Subscription Model Online

Solution: Justin comes highly recommended at thevervesolution.com.

Figure Out Your Own Delivery Method

Solution: Contact Mike at retailintegritygroup.com!

Ensure You Have Enough Inventory

Solution: Contact your manufacturer once you’ve pulled your forecast, on hands in your warehouse, and determined how much inventory you’ll need to ride out this pandemic. Ask your priority level in the production food chain. Get enough produced if another run is far off in the future.

Do You Have Enough Raw Ingredients?

Solution: Get on LinkedIn and search “food procurement” and the category you’re in to find possible companies to purchase from.

Stay tuned for a new episode every other Thursday!

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Retail expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Global ecommerce is projected to hit $6.56 trillion in 2025, and retailers are racing to close the AI readiness gap

Global ecommerce is projected to hit $6.56 trillion in 2025, and retailers are racing to close the AI readiness gap

Global ecommerce is expected to reach $6.56 trillion by 2025, though retailers face challenges in AI readiness. These challenges include technological limitations, lack of skilled personnel, and financial constraints. Addressing these issues is crucial for retailers to fully capitalize on projected ecommerce growth.

  • 01Global ecommerce is projected to reach $6.56 trillion by 2025.
  • 02Retailers face significant barriers in AI readiness, including technological limitations, lack of skilled personnel, and financial constraints.
  • 03Improving AI readiness is essential for retailers to capitalize on ecommerce growth opportunities.

Aug 2, 2026

Amazon Business hits $60 billion in annualized sales as AI and computer vision reshape B2B ecommerce in 2026

Amazon Business hits $60 billion in annualized sales as AI and computer vision reshape B2B ecommerce in 2026

As of 2026, Amazon Business has reached $60 billion in annualized sales, driven by advancements in AI and computer vision. These technologies are significantly impacting B2B and grocery ecommerce, altering traditional operational strategies. Key players such as Amazon Business and Instacart are at the forefront of this transformation.

  • 01Amazon Business achieves $60 billion in annualized sales by 2026.
  • 02AI and computer vision are key drivers in reshaping B2B ecommerce strategies.
  • 03Operators in the ecommerce sector need to adapt to innovations driven by companies like Amazon Business and Instacart.

Aug 1, 2026

Instacart's Arpalus acquisition signals AI-driven shelf intelligence is now table stakes for grocery operators

Instacart's Arpalus acquisition signals AI-driven shelf intelligence is now table stakes for grocery operators

Instacart has acquired Arpalus, a firm specializing in computer vision, as part of its strategy to enhance AI-driven shelf intelligence. This move emphasizes the growing importance of AI technology in the retail and grocery sectors to improve efficiency and customer experience. As AI continues to reshape ecommerce, grocery operators need to integrate these technologies to remain competitive.

  • 01Instacart has acquired Arpalus to integrate advanced computer vision technology into its platform.
  • 02AI-driven shelf intelligence is becoming essential for modern grocery and retail operations.
  • 03Grocery operators must evaluate and adopt AI technologies to stay competitive in the changing retail landscape.

Jul 31, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512