As people stay home during the spread of COVID-19, it’s important to react swiftly to shopper buying behaviors and still meet purchasing demands.

On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we’ll break down…

  • Utilizing Amazon for immediate distribution.
  • Mastering selling on your own website.
  • Creating a subscription model.
  • Delivery options when traditional transportation isn’t available.
  • How to ensure you have enough inventory for high online sales demand.
  • Sourcing raw ingredients.

Quick Suggestion & Solutions

Utilizing Amazon for Distribution

Solution: Learn how to get your listings and ads optimized! Check out Jennifer’s Masterclass to learn more!

Master Selling on Your Own Website

Solution: Check out Maggie at mcv-consultants.com!

Create a Subscription Model Online

Solution: Justin comes highly recommended at thevervesolution.com.

Figure Out Your Own Delivery Method

Solution: Contact Mike at retailintegritygroup.com!

Ensure You Have Enough Inventory

Solution: Contact your manufacturer once you’ve pulled your forecast, on hands in your warehouse, and determined how much inventory you’ll need to ride out this pandemic. Ask your priority level in the production food chain. Get enough produced if another run is far off in the future.

Do You Have Enough Raw Ingredients?

Solution: Get on LinkedIn and search “food procurement” and the category you’re in to find possible companies to purchase from.

For more MarketScale Retail content, check out our latest episode of Retail Legends.

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