Creating Immersive Retail Experiences at SXSW: What’s the Future of Brand Engagement?

 

How can brands leverage theater-driven design to create immersive retail experiences that resonate with consumers? Melissa Gonzalez, Principal and Shareholder at MG2 Design and the host of Retail Refined, has illuminated this topic at SXSW (South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints.

“What do you stand for? Why do you deserve my money? It was great to see so many of those themes and topics really bubble up to the top of conversations,” Gonzalez said, emphasizing the need for brands to craft compelling, personalized narratives that capture the consumer’s imagination and foster a connection

Follow us on social media for the latest updates in B2B!

Image

Latest

IP730D
One Radio, Three Networks, Seamless Coverage: Meet the IP730D
February 4, 2026

The IP730D is a true game-changer in professional communications, blending LTE, IDAS, and analog networks into one powerful hybrid radio. Designed for flexibility and confidence in the field, it uses dual PTT buttons to let users transmit and receive across networks seamlessly—delivering reliable, wide-area coverage wherever it’s needed. From the moment it comes out of…

Read More
IP-M60
One Device, Two Networks: Meet IP-M60, the World’s First LTE and VHF Marine Hybrid Transceiver
February 4, 2026

The IP-M60 sets a new standard in marine communications by bringing LTE and VHF into a single, purpose-built hybrid transceiver. It uniquely combines a traditional VHF marine transceiver—relied on worldwide for maritime safety—with LTE connectivity for long-range, land-based communication within cellular coverage. By uniting these two networks in a single handheld device, the IP-M60…

Read More
solo sailing
Solo Sailing Around the World Demands Reliable Communication, Sound Judgment, and a Respect for Risk
February 4, 2026

For most people, crossing an ocean by sail sits firmly in the realm of the dangerous and impractical. Doing it alone, on a small boat, means weeks without land, crew, or margin for error. While modern adventure is often designed to feel safe and predictable, solo ocean sailing offers none of that—only isolation, consequence, and…

Read More
NFL Linebacker
Former NFL Linebacker Thomas R. Williams Talks about Life after Football
February 4, 2026

On this episode of the Through the Storm podcast with Dr. Travis Hearne, Travis sits down with former NFL linebacker, leadership expert, author, and all-around amazing human, Thomas R. Williams.  Since 2018, Thomas R. Williams has been a proud member of The Jon Gordon Speaking Team, dedicated to developing positive leaders and fostering stronger,…

Read More