Creating Immersive Retail Experiences at SXSW: What’s the Future of Brand Engagement?

 

How can brands leverage theater-driven design to create immersive retail experiences that resonate with consumers? Melissa Gonzalez, Principal and Shareholder at MG2 Design and the host of Retail Refined, has illuminated this topic at SXSW (South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints.

“What do you stand for? Why do you deserve my money? It was great to see so many of those themes and topics really bubble up to the top of conversations,” Gonzalez said, emphasizing the need for brands to craft compelling, personalized narratives that capture the consumer’s imagination and foster a connection

Follow us on social media for the latest updates in B2B!

Image

Latest

rogue marketing
Different Drives Results
February 20, 2025

Partnering with Rogue Marketing proved to be a game-changer for our dental practices. When we set out to refine our marketing strategy with a focus on patient growth and revenue generation, Rogue provided a fresh and unconventional approach. Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising, Rogue helped…

Read More
early education in skilled trades
Early Education in Skilled Trades Opens Doors to Solving Workforce Shortages
February 20, 2025

The need for skilled trades professionals is growing rapidly, with workforce shortages becoming a critical concern across various industries. To bridge this gap, early education in skilled trades and strong partnerships are making these careers more accessible, starting with hands-on experiences in schools. Studies show that early education and direct involvement with trades can…

Read More
Translating Goals into Marketing Wins
February 20, 2025

The success of any B2B collaboration anchors upon understanding the other party’s goals. Without this crucial knowledge, campaigns risk becoming mere shots in the dark, wasting both time and resources on complex but directionless pursuits. Therefore, from the very first conversation, attention to these goals is an absolute necessity. Translating Business Terms into Marketing…

Read More
db tacky adhesive
GluDown® DB Tacky Adhesive: High-Yield Solution for Waterproofing Applications
February 20, 2025

GluDown® DB Tacky Adhesive is a high-yield, pressure-sensitive adhesive specifically formulated for bonding waterproofing materials such as drainage boards, peel-and-stick membranes, and concrete surfaces. Its formulation ensures an extended open time of approximately 30 minutes, allowing for flexibility during application. The adhesive becomes ready for bonding in about one minute, achieving a tacky state…

Read More