Listen: Temporary Stores for Long-term Engagement with Melissa Gonzalez of The Lionesque Group

 

Every retailer knows that branding. is. everything. You’ve got to find new and unique ways to spread the message of your company and its products without breaking the bank. Melissa Gonzalez, founder and CEO of The Lionesque Group, has found a solution through the pop-up store, a temporary retail space that can create a customer-brand community.

“A lot of the time, people decide to do a pop-up and they think because its short in nature – the duration of it – that the planning can also be short,” Gonzalez said. “And that’s incorrect.”

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

rubber
How Precision Engineering and Regulatory Complexity Shape the Future of Rubber Manufacturing
April 9, 2026

In an era where precision manufacturing often hides behind the simplicity of everyday products, the world of rubber components offers a striking reminder that complexity frequently lives beneath the surface. What appears to be a modest gasket or sealing element is, in reality, the product of highly specialized engineering, rigorous testing, and an…

Read More
tekniplex
Inside TekniPlex Gaggiano: How Specialized Manufacturing and Precision Engineering Define a True Center of Excellence
April 9, 2026

Manufacturing excellence today is less about scale alone and more about precision, control, and adaptability—especially in industries where even microscopic inconsistencies can have outsized consequences. As global supply chains grow more complex and regulatory standards tighten, facilities that invest in specialized processes and contamination control are quietly becoming the backbone of innovation. Segregated…

Read More
materials
Tekniplex Showcases Sustainable Materials Innovation at Paris Packaging Week 2026
April 9, 2026

At Paris Packaging Week 2026, Tekniplex didn’t just exhibit—it staged an experience that reflected the evolving intersection of materials science and brand storytelling. The company’s modern booth, complete with a living wall and immersive digital displays, signaled a broader shift in how packaging innovators are choosing to engage a sustainability-conscious audience. Beneath the…

Read More
Paris Packaging
Paris Packaging 2026: How Material Science and Global Innovation Are Reshaping the Future of Packaging
April 9, 2026

In an era where sustainability, performance, and consumer expectations are colliding, packaging has quietly become one of the most dynamic frontiers of innovation. What was once viewed as a functional afterthought is now a strategic lever—one that blends advanced science, manufacturing precision, and an increasingly human-centered understanding of market needs. Material science, in this…

Read More