Articles by tag: Melissa Gonzalez Video

Did Toys R Us Have the Right Brick & Mortar Strategy?

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On this MarketScale Industry Update, Voice of B2B Daniel Litwin sits down with Melissa Gonzalez, host of MarketScale’s Retail Refined and founder of The Lionesque Group, to give analysis on Toys R Us’ final wave of closings. After being brought under the Bain Capital umbrella and filing for Chapter 11 bankruptcy, and then reviving its […]

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Podcast Network
Which Technology Integrations Will Ease Your Customers Pain Points?

As we edge in on 2021, one thing Retail Refined host Melissa Gonzalez knows for sure is that the consumer is forever changed. Even as a new year dawns, companies will still be scrambling to understand how consumer behaviors have evolved this past year. Retail Refined was launched earlier this year as a way to […]

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Retail
Exploring the New Consumer Behaviors That Will Reshape the Physical Store

Next week, PSFK and Retail Innovation Week are kicking off the Future of Retail Festival, an online, three-day event for the retail community to share ideas and help build the future of retail. The host of MarketScale’s retail podcast, Retail Refined, Melissa Gonzalez will be hosting a webinar titled The New Consumer Behaviors That Will Reshape The Physical Store […]

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Retail
A Head Start on NRF 2020

NRF 2020, the retail industry’s largest annual event takes place from January 11-14, and Gonzalez will preview what to expect this year. Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the latest trends, events and news in B2B. For the latest thought leadership, news and event […]

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Podcasts
MarketScale Retail 01/28/19: Experience is Everything; What Will Lead the Charge?

NRF 2019 was an eye-opening way to start the year, and laid out a vision for what trends and tech to look out for. We got a good sense for what Retail was looking for in 2019 during our Walking NRF video with Melissa Gonzalez and Nichole Leinbach Reyhle: “Everything is an experience, and experience […]

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Retail
The Biggest Surprises From NRF 2019

Retail experts knew what they were walking into this year at the industry’s marquee event, NRF 2019. Robotics, massive digital signage and anything and everything related to the major buzzwords like “customer experience.” Still, there were some less publicized technologies that caught the attention of attendees. Small screens might not be noticeable by customers […]

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zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

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private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

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5G network platforms
5G Network Platforms
April 19, 2024

Verizon host Matt Montgomery chats with Blaze Vincent and Thedy Wana from Ericsson, where they discuss pressing challenges and opportunities within the utility sector, emphasizing the significant role of digital transformation and 5G technology in addressing these issues. The conversation highlights Ericsson’s contributions to smart grid modernization and how their innovative solutions are tailored […]

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5G security policies
Leveraging 5G to Extend Security Policies
April 19, 2024

Guests Jeff Brown and Carlos Augusto from Fortinet join Brett Barganz of Verizon to discuss the integration of extended security policies with 5G technology at DISTRIBUTECH 2024. They delve into the transformation and challenges in cybersecurity within the utility sector, highlighting the strategic partnership between Fortinet and Verizon to advance security solutions that leverage […]

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Other Articles
Walking NRF with Melissa Gonzalez and Nicole Leinbach Reyhle
January 18, 2019

For three short days this week the entire retail world congregated in one place, New York City’s Javits Center, for NRF 2019. With tens-of-thousands of visitors and a maze of exhibits to check out, this conference had much more to take in than could be achieved in such a short period of time. MarketScale called […]

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The Science Behind Pop-Up Shops with Melissa Gonzalez of The Lionesque Group
September 25, 2018

Have you noticed more and more pop-up shops in your neighborhood? Have you wondered how they work or what kind of value they might provide a brand, especially with the ubiquity of e-commerce winning on convenience? We knew it was time to look beyond the shop and dig into the inner-workings; we sat down […]

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Listen: Temporary Stores for Long-term Engagement with Melissa Gonzalez of The Lionesque Group
July 27, 2018

Every retailer knows that branding. is. everything. You’ve got to find new and unique ways to spread the message of your company and its products without breaking the bank. Melissa Gonzalez, founder and CEO of The Lionesque Group, has found a solution through the pop-up store, a temporary retail space that can create a […]

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