Articles by tag: Melissa Gonzalez Video

Did Toys R Us Have the Right Brick & Mortar Strategy?

On this MarketScale Industry Update, Voice of B2B Daniel Litwin sits down with Melissa Gonzalez, host of MarketScale's Retail Refined and founder of The Lionesque Group, to give analysis on Toys Read more


mocktail movement
The Stats Say Alcohol Intake is Down, but the Demand for Flavor is Not. Can the Mocktail Movement Meet Consumer’s Alcohol-Free Needs?
February 4, 2023

The holiday months are filled with indulgent food and drink, spurring the “Dry January” event, which has become a movement many partake in with the dawning of the New Year. In 2021, NIelsonIQ found that 22 percent of U.S. consumers stated they were decreasing their alcohol intake, and non-alcoholic beverage sales were up 19 […]

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Healthcare Cyberattacks
Healthcare Cyberattacks Grew in 2022
February 3, 2023

Concerning data from cybersecurity firm Check Point indicates an increase in cyberattacks on healthcare organizations by 74% in 2022 from the previous year. Healthcare is currently the third most attacked global industry (1,463 attacks per week) behind government/military (1,661 attacks per week) and education/research (2,314 attacks per week.) And in the United States, Healthcare […]

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CES 2023 crowd attendance
Top Trends at CES 2023 from Bosch, John Deere, and More
February 3, 2023

Top notch technology and top notch attendance secured CES 2023 its gold medal; to put it simply, this year’s CES was a huge success. The world’s largest and most prominent consumer electronics and technology exhibition, CES served its usual role as a testing ground for ground-breaking innovations across multiple verticals. From 5G to Web3, and […]

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All Articles
Did Toys R Us Have the Right Brick & Mortar Strategy?
February 15, 2021

On this MarketScale Industry Update, Voice of B2B Daniel Litwin sits down with Melissa Gonzalez, host of MarketScale’s Retail Refined and founder of The Lionesque Group, to give analysis on Toys R Us’ final wave of closings. After being brought under the Bain Capital umbrella and filing for Chapter 11 bankruptcy, and then reviving its […]

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Which Technology Integrations Will Ease Your Customers Pain Points?
October 13, 2020

As we edge in on 2021, one thing Retail Refined host Melissa Gonzalez knows for sure is that the consumer is forever changed. Even as a new year dawns, companies will still be scrambling to understand how consumer behaviors have evolved this past year. Retail Refined was launched earlier this year as a way to […]

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Exploring the New Consumer Behaviors That Will Reshape the Physical Store
June 1, 2020

Next week, PSFK and Retail Innovation Week are kicking off the Future of Retail Festival, an online, three-day event for the retail community to share ideas and help build the future of retail. The host of MarketScale’s retail podcast, Retail Refined, Melissa Gonzalez will be hosting a webinar titled The New Consumer Behaviors That Will Reshape The Physical Store […]

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A Head Start on NRF 2020
January 9, 2020

NRF 2020, the retail industry’s largest annual event takes place from January 11-14, and Gonzalez will preview what to expect this year. Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the latest trends, events and news in B2B. For the latest thought leadership, news and event […]

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MarketScale Retail 01/28/19: Experience is Everything; What Will Lead the Charge?
January 28, 2019

NRF 2019 was an eye-opening way to start the year, and laid out a vision for what trends and tech to look out for. We got a good sense for what Retail was looking for in 2019 during our Walking NRF video with Melissa Gonzalez and Nichole Leinbach Reyhle: “Everything is an experience, and experience […]

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The Biggest Surprises From NRF 2019
January 25, 2019

Retail experts knew what they were walking into this year at the industry’s marquee event, NRF 2019. Robotics, massive digital signage and anything and everything related to the major buzzwords like “customer experience.” Still, there were some less publicized technologies that caught the attention of attendees. Small screens might not be noticeable by customers […]

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Walking NRF with Melissa Gonzalez and Nicole Leinbach Reyhle
January 18, 2019

For three short days this week the entire retail world congregated in one place, New York City’s Javits Center, for NRF 2019. With tens-of-thousands of visitors and a maze of exhibits to check out, this conference had much more to take in than could be achieved in such a short period of time. MarketScale called […]

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The Science Behind Pop-Up Shops with Melissa Gonzalez of The Lionesque Group
September 25, 2018

Have you noticed more and more pop-up shops in your neighborhood? Have you wondered how they work or what kind of value they might provide a brand, especially with the ubiquity of e-commerce winning on convenience? We knew it was time to look beyond the shop and dig into the inner-workings; we sat down […]

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