How to Build Winning Stores in a Digital World: A Conversation with Author Miya Knights

 

It is no secret that the retail world has been changed forever by the digital age. The internet connected retailers to a global market, and those that have adopted to the new landscape have come out ahead of the competition.

The rise of digital retail is often associated with the demise of brick-and-mortar shopping. However, that does not have to be the case.

While it is true that the likes of Amazon and Alibaba have put pressure on traditional retailers to adjust to new consumer expectations, clever brands are staying ahead by blending digital experiences and metrics into their traditional stores. This omnichannel approach is the subject of a new book by authors Tim Mason and Miya Knights.

“If you neglect the store side of your business, not even online is going to save you,” Knights, Head of Industry Insight at Eagle Eye Solutions said.

Omnichannel Retail: How to Build Winning Stores in a Digital World provides a roadmap for retailers looking to create a modern and digital solution to the ever-changing world of retail.

“It’s not about being everywhere for the customer, it’s about being where the customer wants you to be,” Knights noted.

The book can be purchased here. MarketScale listeners will receive a 20% discount with the promo code OMNICHANNEL20.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More
radiology
Growing Without Compromise: How Vision Radiology Balances Scale, AI, and Clinical Quality
June 4, 2026

Radiology sits at the center of a modern healthcare squeeze: imaging volumes are climbing, hospitals need faster reads, and there simply are not enough radiologists to meet demand the old way. At the same time, remote work and AI are reshaping what a clinical practice can look like. The challenge is no longer whether…

Read More
Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More