Try Before You Buy Retail with Donny Ouyang

 
In this episode of What Just Happened, host Christine Russo invites guest Donny Ouyang, CEO of Blackcart, to chat about his company and its try before you buy SaaS solution. The try before you buy software solution is a fairly new concept for the industry. But as retailers like Londre try it on, Ouyang explains that it can seamlessly integrate
into many retailers’ current process.

“The product itself, it doesn’t touch any of the inventory or the backhand the way it integrates, we rely on the exact same ecommerce processes that currently exist,” said Ouyang.

Ouyang and Russo also discuss…

● What products try before you buy typically covers

● How try before you buy provides faster product performance data to retailers

● How try before you buy improves customer acquisition methods

“It’s really expensive to acquire new customers right now and for try before you buy, we save quite a bit, like for every dollar of ad-spend you get a lot more customers and higher AOV because of that,” said Ouyang.

Ouyang is the Founder and CEO of Blackcart, a company he has grown for over five years. Prior to founding Blackcart, Ouyang has led the charge through many innovative solutions including founding Rayku and Kinkarso Tech. He earned a B.Com. in Business Adminstration and Management from the University of Toronto.

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More