Using Stories to Sell Your Brand: Bricks and Clicks

 

Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product.

Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us long for more content.

Join me and my first Bricks and Clicks guest, Amy Aitman, as we discuss the importance of storytelling for your company.

Amy is a leader in digital content, growth and management. As cofounder at Change Creator, she oversees the digital assets and revenue-driving growth plans for the over 400K people we reach every month.

As COO for Center Keel Media, she built and distributed editorial teams to more than 90 people and grew the portfolio of sites from 4 to 35 + and growing.

Part scrappy entrepreneur, part storyteller, Amy continues to help brands tell their stories to scale their honest, authentic marketing efforts.

Bricks and Clicks will have new episodes every other Thursday!

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Higher Education
From Measuring Memory to Measuring Thinking: How Simulation-Based Learning Could Reshape Higher Education
June 15, 2026

As artificial intelligence continues reshaping the workforce, higher education faces growing pressure to demonstrate its value beyond content mastery. According to the World Economic Forum’s Future of Jobs Report, employers expect 39% of workers’ core skills to change or become outdated by 2030, while 69% identify analytical thinking as the most essential workforce skill. As…

Read More
safer HVAC chemicals
The Future of the Trades Depends on Mentorship and Industry Veterans Passing Down the Craft
June 15, 2026

Across the United States, industries are grappling with a skilled labor shortage. According to industry research, millions of trade jobs are expected to go unfilled in the coming years as experienced workers retire faster than new ones enter the field. At the same time, trade school enrollment has steadily increased. The conversation around skilled trades—once…

Read More
outlet
From Power Shopping to Place-Making: Tanger’s Stephen Yalof on the New Outlet Experience
June 15, 2026

For decades, the outlet trip had a familiar rhythm: get in the car, drive beyond the city, hunt for deals and come home with bags full of discounted finds. But that old model is giving way to something more layered. As retailers reinvest in store experiences to give consumers more reasons to visit, outlet…

Read More
career
How Relationships Build a Career, Deepen Service and Define Purpose
June 10, 2026

In a workplace still shaped by hybrid schedules, remote communication and shifting expectations around professional growth, relationships have become more than a soft skill — they are a career advantage. Gallup’s latest workplace reporting shows that global employee engagement has fallen to 20%, reflecting a broader challenge for organizations trying to keep people connected,…

Read More