Using Stories to Sell Your Brand: Bricks and Clicks

 

Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product.

Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us long for more content.

Join me and my first Bricks and Clicks guest, Amy Aitman, as we discuss the importance of storytelling for your company.

Amy is a leader in digital content, growth and management. As cofounder at Change Creator, she oversees the digital assets and revenue-driving growth plans for the over 400K people we reach every month.

As COO for Center Keel Media, she built and distributed editorial teams to more than 90 people and grew the portfolio of sites from 4 to 35 + and growing.

Part scrappy entrepreneur, part storyteller, Amy continues to help brands tell their stories to scale their honest, authentic marketing efforts.

Bricks and Clicks will have new episodes every other Thursday!

 

Follow us on social media for the latest updates in B2B!

Image

Latest

beauty
Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype
March 25, 2026

Walk into any beauty aisle—or scroll through your feed for five minutes—and it’s clear the industry is obsessed with what’s new. New formulas, new trends, new “rules.” But for many women, especially those who’ve been using makeup for decades, the question isn’t what’s new—it’s what actually works. And increasingly, the answer isn’t coming from the…

Read More
Physician
Fixing the Physician Experience: Why Advocacy Is Healthcare’s Next Frontier
March 25, 2026

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone. As healthcare systems face growing staffing shortages and rising patient demand, the…

Read More
career
From Starting Over In A New Country To Reaching The C-Suite: A CFO’s Career Comeback
March 25, 2026

Global mobility is reshaping the modern workforce, with millions of professionals relocating each year in pursuit of opportunity, stability, or growth. Yet behind the headlines of talent migration lies a quieter, more difficult truth: restarting a career from scratch—even after years of success—is far more common than people expect. In fact, many skilled immigrants…

Read More
AI in school
How AI is Changing the Safeguarding Landscape
March 24, 2026

This episode of “Safeguarding in Focus,” hosted by Sam Eustace, features Lucie Welch, an expert in primary education and safeguarding from Services for Education. The discussion centers on how AI is transforming the safeguarding landscape in schools, exploring both the risks and opportunities presented by this rapidly evolving technology. Key takeaways: Schools must address…

Read More