Using Stories to Sell Your Brand: Bricks and Clicks

 

Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product.

Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us long for more content.

Join me and my first Bricks and Clicks guest, Amy Aitman, as we discuss the importance of storytelling for your company.

Amy is a leader in digital content, growth and management. As cofounder at Change Creator, she oversees the digital assets and revenue-driving growth plans for the over 400K people we reach every month.

As COO for Center Keel Media, she built and distributed editorial teams to more than 90 people and grew the portfolio of sites from 4 to 35 + and growing.

Part scrappy entrepreneur, part storyteller, Amy continues to help brands tell their stories to scale their honest, authentic marketing efforts.

Bricks and Clicks will have new episodes every other Thursday!

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Solo Stove
From Firepits to Full Backyard Experiences: How Solo Stove Is Rebuilding Connection Through Product Innovation
April 3, 2026

As consumer brands navigate a post-pandemic world shaped by digital saturation and rising loneliness, the most successful companies are rediscovering something analog: human connection. A 2025 World Health Organization report found that 1 in 6 people globally are affected by loneliness, highlighting a growing public health challenge tied to weaker social bonds and reduced…

Read More
Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More