Why a Potential Amazon Snapchat Partnership Could Change Social Media and Retail Forever

Retailers love social media. They spend a lot of time posting content, engaging with fans, and selling. After all, social media platforms allow users to shop with a click; it could not possibly be any easier. But does that engagement and interaction lead to sales?

Does Social Media Drive Sales?

Social media has definitely impacted the way in which consumers shop. Facebook has been the leader in this area for years and while, social media does influence what consumers purchase, it may not exactly be a great referrer for actual sales.

A study from Salesforce found that the influence of social media on e-commerce may be fading. The research noted that social media traffic is stuck at less than five percent of traffic and at two percent for orders. [1]

Yet, there are stories every day that say an optimized social media presence is the way to more sales. So, the strategy and the data are not always in harmony. That is not to say that social media does not entice users to check out products. They just might need longer to research a purchase. Consumers, even younger generations, may be checking out products online but purchasing in-store, as well.

This indicates social media is a valuable channel to build brand awareness, but its power to fuel purchases may be less than imagined.

Enter Amazon and Snapchat’s New Collaboration

Now, Amazon has entered the equation. Although unconfirmed, a developer found “secret code” in Snapchat that is believed to be connected to a visual search feature that would allow users to press and hold to identify an object, barcode, and more with the Snap camera.[2] Snap sends the data to Amazon, and users have the ability to click to see results on Amazon.

Why might it work where other collaborations have stalled? It is completely user-generated. The camera automates the research process that a prospective customer would otherwise have to do on his or her own, bringing them to the product page instantly, which may increase the chances of a purchase.

When users browse Facebook or Twitter, it is a different experience. Although they may follow a brand and see their new product with a link to purchase, the user may not be in the mood to shop.

Experts will be watching this new partnership to see its effect in moving the needle on social media shopping.

[1] https://www.demandware.com/shopping-index/

[2] https://techcrunch.com/2018/07/09/snapchat-camera-search/

Follow us on social media for the latest updates in B2B!

Image

Latest

Tech-mom journey
Tech-Mom Journey: From CERT to Stars, Inspiring the Next Generation with Desiree Baccus
April 18, 2024

In a world where technology and communication are paramount, the story of Desiree Baccus stands as a testament to the power of curiosity and adaptability. As a single mother who delved into the tech world to inspire her children, Baccus’ journey from the Community Emergency Response Team (CERT) to the realms of amateur radio […]

Read More
Third Inning: Whatever is Normal, Do The Exact Opposite
April 18, 2024

In a world where most businesses adhere to traditional practices, the Savannah Bananas baseball team stands out by doing the exact opposite. The organization’s philosophy is simple yet revolutionary: “Whatever’s normal, do the exact opposite.” This approach not only distinguishes them from competitors but also creates unforgettable experiences for their fans. Most companies stick […]

Read More
multifamily
Multifamily Housing is the Sustainable Solution for Rapid Population Growth in Nashville
April 17, 2024

As Nashville grapples with an explosive growth in population and a consequent strain on its housing market, the city is witnessing a shift from traditional single-family homes to more space-efficient multifamily units. This transition reflects a broader trend seen across various neighborhoods, with places like Germantown experiencing a significant 37.1% rise in home prices […]

Read More
student athletes training
The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
April 17, 2024

Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes. Scientists from the U.S. National Oceanic and Atmospheric Administration (NOAA) are warning that there is a 1 in 3 chance that 2024 could surpass 2023 […]

Read More