Roof Talks – Fortis
The earth’s climate is rapidly changing, and the city of New York is taking groundbreaking action to confront this impending crisis. Through the newly enacted Local Law 97, the city targets one of its most prominent contributors to greenhouse gas emissions: buildings. An ambitious legislative initiative that could influence global urban policy, it plans to…
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Business Services
Celebrating 20 Years of Roof Performance
When it comes to business, companies are built on their track record of success, the quality of their service, and their reputation for providing customers with the best possible solutions at a fair price. That was the bedrock for Fortis when they first opened their doors in 2003, and it’s become their mantra for 20…
Business Services
Rebranding Roof Performance
Fortis announces that the company name going forward will be Fortis. Founded in 2003 by industry experts, Fortis is the only company to offer roof performance solutions that feature extensive initial and ongoing reconditioning for commercial buildings as an alternative to traditional replacement, with long-term performance guarantees that are backed by global leader, Lloyds of…
Business Services
How Roof Reconditioning Drives Powerful Sustainability
Sustainability is a key concern in the roofing industry – particularly when roofs are being replaced prematurely and materials are ending up in landfills well before their lifespan was up. Roof reconditioning is flipping that traditional challenge on its head, and Fortis is here to tell you how to do it successfully and with confidence.
Articles Building Management
IRE Post Show -The Start of the Roofing Season
Every year, residential and commercial professionals gather to meet suppliers, discover new products, network with the global industry, and improve the way they run their businesses at the International Roofing Expo (IRE) – one of the biggest roofing shows in the World! This year’s March show was held in Dallas, Texas, at the Kay Bailey…
Articles Building Management
The Ripple Effects of COVID-19 in the Roofing Industry with Dave Schupmann
Like all industries, the roofing industry is feeling the effects of the COVID-19 pandemic. To discuss the impacts of the disease on the industry, both immediate and lasting, Voice of B2B Daniel Litwin was joined by SVP, Sales and Marketing for Fortis Dave Schupmann for this episode of Roof Talks, a Fortis Warranty podcast. In…
Articles Building Management
Exploring Pros and Cons of Roof Asset Management Plans with Dave Schupmann
On today’s episode of Roof Talks, a Fortis Warranty podcast, host Tyler Kern went in-depth with Senior Vice President of Sales and Marketing Dave Schupmann to discuss roof asset management plans for commercial roofs; the good, the bad and the ugly. Before roof management plans came about, building owners often made decisions about the commercial roof…
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Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…
Why the Best Careers Are Designed Like Resilient Supply Chains
What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…