Roof Talks – Fortis
The earth’s climate is rapidly changing, and the city of New York is taking groundbreaking action to confront this impending crisis. Through the newly enacted Local Law 97, the city targets one of its most prominent contributors to greenhouse gas emissions: buildings. An ambitious legislative initiative that could influence global urban policy, it plans to…
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Business Services
Celebrating 20 Years of Roof Performance
When it comes to business, companies are built on their track record of success, the quality of their service, and their reputation for providing customers with the best possible solutions at a fair price. That was the bedrock for Fortis when they first opened their doors in 2003, and it’s become their mantra for 20…
Business Services
Rebranding Roof Performance
Fortis announces that the company name going forward will be Fortis. Founded in 2003 by industry experts, Fortis is the only company to offer roof performance solutions that feature extensive initial and ongoing reconditioning for commercial buildings as an alternative to traditional replacement, with long-term performance guarantees that are backed by global leader, Lloyds of…
Business Services
How Roof Reconditioning Drives Powerful Sustainability
Sustainability is a key concern in the roofing industry – particularly when roofs are being replaced prematurely and materials are ending up in landfills well before their lifespan was up. Roof reconditioning is flipping that traditional challenge on its head, and Fortis is here to tell you how to do it successfully and with confidence.
Articles
IRE Post Show -The Start of the Roofing Season
Every year, residential and commercial professionals gather to meet suppliers, discover new products, network with the global industry, and improve the way they run their businesses at the International Roofing Expo (IRE) – one of the biggest roofing shows in the World! This year’s March show was held in Dallas, Texas, at the Kay Bailey…
Articles
The Ripple Effects of COVID-19 in the Roofing Industry with Dave Schupmann
Like all industries, the roofing industry is feeling the effects of the COVID-19 pandemic. To discuss the impacts of the disease on the industry, both immediate and lasting, Voice of B2B Daniel Litwin was joined by SVP, Sales and Marketing for Fortis Dave Schupmann for this episode of Roof Talks, a Fortis Warranty podcast. In…
Articles
Exploring Pros and Cons of Roof Asset Management Plans with Dave Schupmann
On today’s episode of Roof Talks, a Fortis Warranty podcast, host Tyler Kern went in-depth with Senior Vice President of Sales and Marketing Dave Schupmann to discuss roof asset management plans for commercial roofs; the good, the bad and the ugly. Before roof management plans came about, building owners often made decisions about the commercial roof…
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The Framework Series Advantage: The RED Marketing Edge Every Brand Needs
Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…
The Framework Series Advantage: Strengthening Teams with Conversational Capacity
Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…
DisruptED in the D with Chris Dargin Part 2
As the tech industry continues to reshape the globe and offer up unprecedented opportunities for innovation, entrepreneurship, and workforce disruption, it has also allowed some big towns the ability to see benefits. With Detroit rebuilding itself from economic downturns and industrial decline, the city is seeing a rise in tech-driven initiatives aimed at fostering…