Roof Talks – Fortis

Helping Building Owners Navigate New York’s Local Law 97

Local Law 97

The earth’s climate is rapidly changing, and the city of New York is taking groundbreaking action to confront this impending crisis. Through the newly enacted Local Law 97, the city targets one of its most prominent contributors to greenhouse gas emissions: buildings. An ambitious legislative initiative that could influence global urban policy, it plans to…

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Latest

Business Services
Celebrating 20 Years of Roof Performance

When it comes to business, companies are built on their track record of success, the quality of their service, and their reputation for providing customers with the best possible solutions at a fair price. That was the bedrock for Fortis when they first opened their doors in 2003, and it’s become their mantra for 20…

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Business Services
Rebranding Roof Performance

Fortis announces that the company name going forward will be Fortis. Founded in 2003 by industry experts, Fortis is the only company to offer roof performance solutions that feature extensive initial and ongoing reconditioning for commercial buildings as an alternative to traditional replacement, with long-term performance guarantees that are backed by global leader, Lloyds of…

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Business Services
How Roof Reconditioning Drives Powerful Sustainability

Sustainability is a key concern in the roofing industry – particularly when roofs are being replaced prematurely and materials are ending up in landfills well before their lifespan was up. Roof reconditioning is flipping that traditional challenge on its head, and Fortis is here to tell you how to do it successfully and with confidence.

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Articles Building Management
IRE Post Show -The Start of the Roofing Season

Every year, residential and commercial professionals gather to meet suppliers, discover new products, network with the global industry, and improve the way they run their businesses at the International Roofing Expo (IRE) – one of the biggest roofing shows in the World! This year’s March show was held in Dallas, Texas, at the Kay Bailey…

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Articles Building Management
The Ripple Effects of COVID-19 in the Roofing Industry with Dave Schupmann

Like all industries, the roofing industry is feeling the effects of the COVID-19 pandemic. To discuss the impacts of the disease on the industry, both immediate and lasting, Voice of B2B Daniel Litwin was joined by SVP, Sales and Marketing for Fortis Dave Schupmann for this episode of Roof Talks, a Fortis Warranty podcast. In…

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Articles Building Management
Exploring Pros and Cons of Roof Asset Management Plans with Dave Schupmann

On today’s episode of Roof Talks, a Fortis Warranty podcast, host Tyler Kern went in-depth with Senior Vice President of Sales and Marketing Dave Schupmann to discuss roof asset management plans for commercial roofs; the good, the bad and the ugly. Before roof management plans came about, building owners often made decisions about the commercial roof…

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Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

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Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

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Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

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civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

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Other Roof Talks - Fortis
A Pandemic Isn’t the Time to Rush a Roof-Replacement Decision with Dave Schupmann
January 1, 2023

It’s old-time wisdom that can be easy to forget in the uncertainty of a pandemic. The coronavirus outbreak has changed how everyone does business, but it has also allowed many business owners to take some time to think about what they need to do once it’s safe to get back to work. Perhaps a roof…

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Solar and Roof Care Solutions from New Columbia and Fortis
January 1, 2023

Maintaining a building’s roof and solar system is a team effort, which is why Fortis and New Columbia Solar teamed up in the DC area to provide a complete solution for building owners.

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How Solar Power Brings Benefits to Commercial Roofs with Mike Healy
January 1, 2023

Solar power, particularly on the roofs of commercial buildings, is obviously a way to promote sustainability – but what other benefits and incentives exist for companies looking to make the switch? On this episode of Rook Talks, a Fortis podcast, New Columbia Solar CEO Mike Healy joined Voice of B2B Daniel Litwin to break down…

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Alternatives to Commercial Roof Replacements
January 1, 2023

Jeff Gerwig, National Engineering Manager at Colliers International, partners with Fortis to ensure client assets run efficiently to support occupant comfort. Colliers’ master service agreement with Fortis helps clients save on roofing costs. If Gerwig can prevent a client from replacing a roof too early, it provides cost savings. So, Colliers uses an assessment tool…

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Roof Talks: Environmental Roofs Drive Value
January 26, 2022

With an older roof or one with an expired warranty, one of the first things business owners might consider is how to replace it. “Why replace an entire roof, if you only need to recondition a small percentage of it,” said Chris Evans, Strategic Accounts Manager for Fortis. “That’s one of the ways companies can…

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How To Stay Ahead of Labor and Materials Shortages
August 2, 2021

The roofing industry is mired in a labors and materials shortage that’s making things challenging, to say the least – and not just for roofers. Organizations with vast roofing portfolios are also having to navigate the best plans of action for their assets. To learn how Fortis is helping the industry tackle these shortages, Roof…

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How Retailers Can Protect Their Roofing Investment.
September 23, 2020

With the many financial concerns big-box retailers face due to the pandemic, the last thing they want to do is spend money on roof repairs due to leaks or performance issues. Cara Reynolds, Strategic Account Manager at Fortis, provided some tips for these retailers on saving money and protecting their roofing investment. Roofing tends to…

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Roof Talks: A Company and Culture as Energizing and Exciting as the Industry Changing Solutions it Provides – Fortis
January 2, 2020

Fortis is now hiring key positions!  On this episode of the Roof Talks podcast, Rick Lewis, President and CEO of Fortis, and David Schupmann, Senior Vice President of Sales and Marketing for Fortis, sat down with host Sean Heath to discuss the type of personality that would thrive working with their disruptive approach to the…

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Roof Talks: Exploring Pros and Cons of Roof Asset Management Plans
September 19, 2019

On today’s episode of Roof Talks, a Fortis podcast, host Tyler Kern went in-depth with Senior Vice President of Sales and Marketing Dave Schupmann to discuss roof asset management plans for commercial roofs; the good, the bad and the ugly. Before roof management plans came about, building owners often made decisions about the commercial roof based…

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