Roof Talks – Fortis
The earth’s climate is rapidly changing, and the city of New York is taking groundbreaking action to confront this impending crisis. Through the newly enacted Local Law 97, the city targets one of its most prominent contributors to greenhouse gas emissions: buildings. An ambitious legislative initiative that could influence global urban policy, it plans to…
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Business Services
Celebrating 20 Years of Roof Performance
When it comes to business, companies are built on their track record of success, the quality of their service, and their reputation for providing customers with the best possible solutions at a fair price. That was the bedrock for Fortis when they first opened their doors in 2003, and it’s become their mantra for 20…
Business Services
Rebranding Roof Performance
Fortis announces that the company name going forward will be Fortis. Founded in 2003 by industry experts, Fortis is the only company to offer roof performance solutions that feature extensive initial and ongoing reconditioning for commercial buildings as an alternative to traditional replacement, with long-term performance guarantees that are backed by global leader, Lloyds of…
Business Services
How Roof Reconditioning Drives Powerful Sustainability
Sustainability is a key concern in the roofing industry – particularly when roofs are being replaced prematurely and materials are ending up in landfills well before their lifespan was up. Roof reconditioning is flipping that traditional challenge on its head, and Fortis is here to tell you how to do it successfully and with confidence.
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IRE Post Show -The Start of the Roofing Season
Every year, residential and commercial professionals gather to meet suppliers, discover new products, network with the global industry, and improve the way they run their businesses at the International Roofing Expo (IRE) – one of the biggest roofing shows in the World! This year’s March show was held in Dallas, Texas, at the Kay Bailey…
Articles
The Ripple Effects of COVID-19 in the Roofing Industry with Dave Schupmann
Like all industries, the roofing industry is feeling the effects of the COVID-19 pandemic. To discuss the impacts of the disease on the industry, both immediate and lasting, Voice of B2B Daniel Litwin was joined by SVP, Sales and Marketing for Fortis Dave Schupmann for this episode of Roof Talks, a Fortis Warranty podcast. In…
Articles
Exploring Pros and Cons of Roof Asset Management Plans with Dave Schupmann
On today’s episode of Roof Talks, a Fortis Warranty podcast, host Tyler Kern went in-depth with Senior Vice President of Sales and Marketing Dave Schupmann to discuss roof asset management plans for commercial roofs; the good, the bad and the ugly. Before roof management plans came about, building owners often made decisions about the commercial roof…
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Marketing to a New Generation of B2B Buyers
With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…
The Power of Purpose – Leadership and Vision with Byron Sanders
Welcome to this transformative episode of the Undisputed Podcast, where your host, Ty Bledsoe, CEO of Undisputed LLC, engages in a riveting conversation with Byron Sanders, a visionary changing the landscape of community leadership and public health. A former president and renowned CEO, Byron shares his journey from humble beginnings in Southern Dallas to reshaping…