Propelling: How Microdrones Sets Distributors Up to Succeed with Marketing Support, Content

 

Drones aren’t toys; they’re solutions. On this episode of the Propelling podcast, host Daniel Litwin sat down with three Microdrones team members for an in-depth discussion on drone distributorships, branding, and the tremendous marketing opportunity that exists for third-parties looking at drones to ride the wave into the future. Today’s show features Director of Marketing for the Americas and New Markets Bret Burghdurf, Vice President of Global Marketing Mike Dziok, and Creative Director Justin Palmer.

 Justin Palmer said

“We’re not selling drones, we’re selling solutions,” Burghdurf said.

Microdrones works closely with distributors to provide training, customer service support, and even unique marketing content to help third-parties be successful. By using a storytelling approach to marketing, Microdrones features distributors as the experts highlighting their product out in the field through their customer’s eyes.

“The distributor is still the expert in what their customer wants,” Dziok said.

Bret Burghdurf saidAlso in this episode, the three discuss how Microdrones’ brand has come to mean different things to different industries — different solutions solved with a drone, but consistent quality across the board.

“Brand consistency is key because consistency builds trust, and that’s what branding is all about,” Palmer said.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become one of the most important “third spaces” in modern life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More