How Wibbitz Became a Disruptive Force in Content Creation
Imagine watching an article instead of reading it. On this episode of the Marketscale Software & Technology Podcast, host Tyler Kerm sat down with Zohar Dayan, CEO and co-founder of Wibbitz, the world’s first automated video creation platform that’s making that visual mission possible.
When Dayan first pitched Wibbitz’ automatic content creation to companies such as news organizations, they weren’t just skeptical — they didn’t believe a computer could produce high-level, high-quality content without a human involved in an element of news judgment. Luckily, Dayan said they’ve come a long way since.
“Automation has gone from a scary word that content creators were scared of, to a necessity for any storyteller or publisher to do their job in an efficient way,” he said.
Part of that necessity comes from growing audience appetites for different content experiences on different content platforms and devices. Social media users, in particular, want content — long form, short form, video, and more — that’s optimized for its respective format.
“Facebook, Instagram, Snapchat… we expect a different experience,” Dayan said. ”So, it becomes a very big challenge to keep up with those user consumption habits.”
And with news staffs and outlets diminishing, content creators have the challenge of having to create more with less. “It’s becoming impossible to [create content] in a scalable way that makes sense from a business perspective.”
Dayan also discussed tagging content with metadata, creating story templates for content, and why creating rich content for both mainstream and niche markets will continue to be in demand.
For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]
Mark Tina Highlights Three Pillars of Success in Verizon’s Partner Network
For a continuation episode of The Verizon Partner Network’s special segment with team leaders, Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, joined again to outline the three top aspects that define the Verizon Partner Network and its approach to collaborative success. The video centers on Tina’s explanation of […]