How Wibbitz Became a Disruptive Force in Content Creation

+ more

Zohar Dayan says

Imagine watching an article instead of reading it. On this episode of the Marketscale Software & Technology Podcast, host Tyler Kerm sat down with Zohar Dayan, CEO and co-founder of Wibbitz, the world’s first automated video creation platform that’s making that visual mission possible.

When Dayan first pitched Wibbitz’ automatic content creation to companies such as news organizations, they weren’t just skeptical — they didn’t believe a computer could produce high-level, high-quality content without a human involved in an element of news judgment. Luckily, Dayan said they’ve come a long way since.

“Automation has gone from a scary word that content creators were scared of, to a necessity for any storyteller or publisher to do their job in an efficient way,” he said.

 

Part of that necessity comes from growing audience appetites for different content experiences on different content platforms and devices. Social media users, in particular, want content — long form, short form, video, and more — that’s optimized for its respective format.

“Facebook, Instagram, Snapchat… we expect a different experience,” Dayan said. ”So, it becomes a very big challenge to keep up with those user consumption habits.”

And with news staffs and outlets diminishing, content creators have the challenge of having to create more with less. “It’s becoming impossible to [create content] in a scalable way that makes sense from a business perspective.”

Dayan also discussed tagging content with metadata, creating story templates for content, and why creating rich content for both mainstream and niche markets will continue to be in demand.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Latest

Powering Innovation Beyond The Silicon Level For Interactive Experiences in Retail and Hospitality
Powering Innovation Beyond The Silicon Level For Interactive Experiences in Retail and Hospitality
April 15, 2021
The modern consumer is one that no longer views interaction and engagement as a luxury – it’s now an expectation for doing business with an organization, particularly in retail and hospitality. Consumers are Read more
Vertical with Vidir: Technology and Automation Lead Changes in Retail Industry Post-COVID
April 15, 2021
  With the COVID-19 Pandemic, many companies moved online. Vidir and the broader world are seeing a lot of changes in the retail industry. The demand for automation and new technology is forcing retail outlets Read more
Will Small Businesses Face The Brunt Of Retail Closures?
April 15, 2021
Investment banking firm UBS predicts that one in five retail stores will close over the next five years, with significant losses in 2021 due to the COVID-19 pandemic. What does this mean for small Read more