In Focus: A New Video Production Podcast

 

On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry.

Palaia tackles a wide array of projects in his role at MarketScale, including but not limited to, video, 3D animation, VR, and AR. His wide breadth of expertise comes in part from his experience working at startups. “I started at very small companies, you know, scrappy startup types…Even if we didn’t know exactly how we were going to execute it, never done it before, we were like, yes we can do that and we figured it out on the fly,” Palaia said.

Developing a lot of different skills, such as learning about filmmaking, helped Palaia build a background in 3D animation, “You have to know stuff about special effects. You know, everything that applies in other professions in the industry, you have to know about cameras,” he explained.

Having a background in engineering has also proved valuable in Palaia’s career, “That’s really served me well in this industry, especially in the 3D side of things… Everyday we’re problem solving, we’re engineering solutions on how to make something work and you know, it comes right back down to basic mechanics figuring out what’s wrong, how to make it work,” Palaia explained.

“Despite me going into the art field, I still have a lot of that engineering DNA in me and so there was always projects happening going on,” he said.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Read More
workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

Read More
belief
Learning Out Loud with Belief, Courage, and the Power of Yes
July 30, 2025

In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…

Read More
professional advancement
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
July 29, 2025

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Read More