Articles by tag: Bethany McIlrath Article

Online Learning Minute: The Difference between Augmented and Virtual Reality for Learning

New technology changes the way people learn and options for experiential learning. Host Brian Runo discussed the difference between augmented reality and virtual reality as learning tools in this episode of Marketscale’s Online Learning Minute. Defining the difference, Runo explained that augmented reality allows learners to interact with objects in real life using smart…

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Education & EdTech
Online Learning Minute: How Gamification Increases Student Engagement in Online Learning

Gamification can increase student engagement in online learning. On this episode of Marketscale’s Online Learning Minute, host Brian Runo discussed how to gamify courses effectively. Drawing a distinction between creating a game and fitting a course into it versus creating a course and implementing gamification theories, Runo suggested the latter. For example, Runo described…

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Why the Transportation Industry Needs Data More Than Ever

As an industry, transportation and logistics (T&L) is lagging behind other business-to-business (B2B) communities. As individual companies, many T&L providers are also being left in the dust by new competitors. For example, Amazon’s entrance into the transportation industry has changed customer expectations and industry standards dramatically. According to a new McKinsey Institute study, T&L providers…

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How Software Became A Construction Tool

Technology Ready to Disrupt Construction Industry—Explore Why and How The construction industry has been somewhat tech averse, even as adjacent industries have plunged forward. In fact, a survey by KPMG reported several numbers that show the opportunity available for the industry, including the fact that only 31 percent of firms have integrated systems for project…

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AR or VR? Which Will Impact the Future More?

Augmented Vs Virtual Reality: What The Future Holds Augmented reality (AR) and virtual reality (VR) may seem like the same kind of cutting-edge technology. However, these technologies have their differences, including the ways they are likely to impact the future and evolve over time. Experts are making their predictions based on the effects of each…

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How B2B Brands are Using E-Commerce to Win

How E-Commerce Fits into the Business to Business (B2B) Marketplace The Business to Business (B2B) marketplace has been slow to adapt to e-commerce. However, it is estimated that more than 13 percent of all B2B sales in the US will soon be conducted digitally. That number is expected to grow as more purchasing managers come…

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air quality
Superior Air Quality and HVAC Systems are Crucial for Senior Care
May 29, 2024

The demographic shift towards an aging population, projected to reach 27 million Americans in nursing and assisted living facilities by 2050, raises significant concerns about indoor air quality in these environments. With respiratory health already being a critical issue among seniors, the stakes are high for ensuring that HVAC systems are up to par….

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Trades industry
The Future of Data Centers: Cooling, Power, and ESG with Saqib Ashraf
May 28, 2024

In a rapidly evolving data center industry, cooling technologies are finally taking center stage, driven by the rise of AI and other high-density computing needs. In the latest episode of Straight Outta Crumpton, Saqib Ashraf, Director of Solutions Architecture at CPG, shares insights on the future of data centers as well as the challenges…

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With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
May 28, 2024

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

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Edge Computing Smart Cities Experts Talk
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
May 28, 2024

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

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