Articles by tag: Bethany McIlrath Article
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Fostering Entrepreneurial Mindset for Career Success with SkillPointe
Adopting an entrepreneurial mindset is increasingly essential in today’s diverse professional world. This approach, emphasizing resilience and innovation, is applicable in various careers, encouraging individuals to see opportunities in challenges and to think beyond conventional methods. SkillPointe recognizes the importance of aligning this entrepreneurial spirit with career aspirations. The organization assists individuals in transforming […]
Closing the Skills Gap with Earn and Learn Programs: A New Era in Workforce Training
Faced with a significant workforce training gap, America is seeing a rise in innovative solutions, notably the earn and learn programs. These initiatives are pivotal in addressing the disconnect between available jobs and the skills of the workforce, particularly benefiting those without a four-year college degree. SkillPointe emerges as a key player in this […]
Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B
In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy. Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven […]
Online Learning Minute: The Difference between Augmented and Virtual Reality for Learning
New technology changes the way people learn and options for experiential learning. Host Brian Runo discussed the difference between augmented reality and virtual reality as learning tools in this episode of Marketscale’s Online Learning Minute. Defining the difference, Runo explained that augmented reality allows learners to interact with objects in real life using smart […]
Online Learning Minute: How Gamification Increases Student Engagement in Online Learning
Gamification can increase student engagement in online learning. On this episode of Marketscale’s Online Learning Minute, host Brian Runo discussed how to gamify courses effectively. Drawing a distinction between creating a game and fitting a course into it versus creating a course and implementing gamification theories, Runo suggested the latter. For example, Runo described […]
Why the Transportation Industry Needs Data More Than Ever
As an industry, transportation and logistics (T&L) is lagging behind other business-to-business (B2B) communities. As individual companies, many T&L providers are also being left in the dust by new competitors. For example, Amazon’s entrance into the transportation industry has changed customer expectations and industry standards dramatically. According to a new McKinsey Institute study, T&L providers […]
How Software Became A Construction Tool
Technology Ready to Disrupt Construction Industry—Explore Why and How The construction industry has been somewhat tech averse, even as adjacent industries have plunged forward. In fact, a survey by KPMG reported several numbers that show the opportunity available for the industry, including the fact that only 31 percent of firms have integrated systems for project […]
AR or VR? Which Will Impact the Future More?
Augmented Vs Virtual Reality: What The Future Holds Augmented reality (AR) and virtual reality (VR) may seem like the same kind of cutting-edge technology. However, these technologies have their differences, including the ways they are likely to impact the future and evolve over time. Experts are making their predictions based on the effects of each […]
How B2B Brands are Using E-Commerce to Win
How E-Commerce Fits into the Business to Business (B2B) Marketplace The Business to Business (B2B) marketplace has been slow to adapt to e-commerce. However, it is estimated that more than 13 percent of all B2B sales in the US will soon be conducted digitally. That number is expected to grow as more purchasing managers come […]