Articles by tag: Bethany McIlrath Article

Gamification can increase student engagement in online learning. On this episode of Marketscale’s Online Learning Minute, host Brian Runo discussed how to gamify courses effectively. Drawing a distinction between creating a game and fitting a course into it versus creating a course and implementing gamification theories, Runo suggested the latter. For example, Runo described…

As an industry, transportation and logistics (T&L) is lagging behind other business-to-business (B2B) communities. As individual companies, many T&L providers are also being left in the dust by new competitors. For example, Amazon’s entrance into the transportation industry has changed customer expectations and industry standards dramatically. According to a new McKinsey Institute study, T&L providers…

Technology Ready to Disrupt Construction Industry—Explore Why and How The construction industry has been somewhat tech averse, even as adjacent industries have plunged forward. In fact, a survey by KPMG reported several numbers that show the opportunity available for the industry, including the fact that only 31 percent of firms have integrated systems for project…

Augmented Vs Virtual Reality: What The Future Holds Augmented reality (AR) and virtual reality (VR) may seem like the same kind of cutting-edge technology. However, these technologies have their differences, including the ways they are likely to impact the future and evolve over time. Experts are making their predictions based on the effects of each…

How E-Commerce Fits into the Business to Business (B2B) Marketplace The Business to Business (B2B) marketplace has been slow to adapt to e-commerce. However, it is estimated that more than 13 percent of all B2B sales in the US will soon be conducted digitally. That number is expected to grow as more purchasing managers come…