Articles by tag: brand partnership

Why Stadium Naming Rights are a Brand’s Winning Ticket for Building Revenue, Community

 As revenue flows in for professionals sports, for the team owners and decision makers in the industry, sports is getting equally more expensive. Just look at the lucrative salary Read more

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Cargo Trends: US West Coast seeks to remedy loss of market share
October 6, 2022
LONG BEACH, October 4 – BNSF Railway plans to invest more than $1.5 billion for the construction of a major new rail facility in Southern California, a move ostensibly aimed at easing congestion at the Ports of Read more
Coming Down the Pike: California governor signs legislation regarding detention and demurrage fees
October 6, 2022
LONG BEACH, October 4 – California has passed AB 2406, a new state law concerning per diem charges imposed by intermodal marine equipment providers or intermodal marine terminal operators. Governor Gavin Read more
Ethereum Merge cryptomining
Post-Ethereum Merge, Is Cryptomining Losing Its Value Proposition?
October 6, 2022
Ethereum’s completed merge to a new “proof-of-stake” model sent seismic shockwaves across the high-end graphics card industry. The ending of its energy-consuming cryptomining process also means the end Read more
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Why Stadium Naming Rights are a Brand’s Winning Ticket for Building Revenue, Community
December 7, 2021
 As revenue flows in for professionals sports, for the team owners and decision makers in the industry, sports is getting equally more expensive. Just look at the lucrative salary Read more
DraftKings Expands its Pro Sports Market Share with New Partnerships
September 18, 2020
  Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events Read more
McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
September 14, 2020
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since...until now. Read more
Peloton Cuts Product Prices in Attempt to Expand Customer Base
September 14, 2020
Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable Read more