Articles by tag: brand partnership

Why Stadium Naming Rights are a Brand’s Winning Ticket for Building Revenue, Community

 As revenue flows in for professionals sports, for the team owners and decision makers in the industry, sports is getting equally more expensive. Just look at the lucrative salary Read more

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Electronic
Go Paperless: Moving from a Manual to Electronic Tracking System
March 29, 2023

Many medical instruments are reusable, which has made tracking them through the sterilization process very important. These instruments often require inspection, maintenance, and sterilization to ensure maximum patient safety. Some healthcare facilities still track their instruments with paper and pen, exposing them to human error, credibility, time-consuming recalls, and boxes of archives that need to be stored. […]

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ProvenDB
ProvenDB Goes All-In On Hedera and AlwaysNFT Helps Cover Your Assets
March 28, 2023

As it becomes more popular, blockchain is becoming known for one permanent feature: trust. Big tech corporations across the world, like IBM, are starting to use and build blockchains, not only for themselves but for their consumers. On the downside, popular blockchains like Ethereum can not only be expensive, but extremely variable, making it difficult […]

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cryptocurrency
Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment
March 28, 2023

In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]

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Why Stadium Naming Rights are a Brand’s Winning Ticket for Building Revenue, Community
December 7, 2021

As revenue flows in for professionals sports, for the team owners and decision makers in the industry, sports is getting equally more expensive. Just look at the lucrative salary cap increases across major sports due to an increase in earned revenue. Most recently, the NFL announced that they plan to raise their salary cap to […]

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DraftKings Expands its Pro Sports Market Share with New Partnerships
September 18, 2020

Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants […]

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McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
September 14, 2020

Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully […]

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Peloton Cuts Product Prices in Attempt to Expand Customer Base
September 14, 2020

Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable products aimed at those still wanting to work out from home. After Peloton’s Tuesday announcement, NBC News reported consumer doubts that the company’s marketing tactic would […]

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