Articles by tag: brand partnership
As revenue flows in for professionals sports, for the team owners and decision makers in the industry, sports is getting equally more expensive. Just look at the lucrative salary cap increases across major sports due to an increase in earned revenue. Most recently, the NFL announced that they plan to raise their salary cap to […]
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Business Casual
DraftKings Expands its Pro Sports Market Share with New Partnerships
Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants […]
Business Casual
McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully […]
Business Casual
Peloton Cuts Product Prices in Attempt to Expand Customer Base
Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable products aimed at those still wanting to work out from home. After Peloton’s Tuesday announcement, NBC News reported consumer doubts that the company’s marketing tactic would […]
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5 Ways Learning Management Systems Embedded in Your PMS Help Jump-Start Onboarding
Hoteliers planning on new hires and seasonal hires must focus on shorter lessons, interactive experiences, and providing accessible learning tools to workers. By Warren Dehan Independent hoteliers are looking for impactful ways to train tomorrow’s workers – and fast. Hotel leaders must find ways to shorten training time and improve worker decision-making, starting with how […]
Secure Health Data and Services with Workforce and Regulatory Enhancements
The healthcare industry faces a rising wave of cyberattacks, highlighting the critical urgency to fortify cyber defenses. These breaches threaten the integrity and availability of essential healthcare services and sensitive health data, intensifying the need for robust cybersecurity measures. This urgency is partly driven by the complex nature of healthcare technologies and the limited cybersecurity […]
Create a Sustainable Nursing Industry Future through Enhanced Culture and Community Initiatives
The 2022 National Sample Survey of Registered Nurses, released in March 2024, reveals significant shifts within the nursing industry. Despite increased diversity among healthcare workers, issues like burnout and job dissatisfaction have notably increased, while the industry faces persistent staff shortages projected to last until 2036. This evolving landscape raises urgent questions about the […]
Value-Based Care Models Need Actionable Data Tools to Drive Patient Engagement and Outcomes
Healthcare delivery is undergoing a significant shift towards value-based care models. These models prioritize positive health outcomes and cost-effectiveness, unlike the previous focus on the quantity of services provided The success of these models heavily relies on patient engagement, a critical component that ensures patients actively participate in managing their health. This shift is […]