How Will Airlines Keep Up The Momentum With an Uptick In Travel? 

“Really key in on that opportunity for the folks that have children to make it a really fun experience for the kids.”

With the economy opening back up, things are looking good for airlines. In late July, American Airlines and Southwest Airlines posted their quarterly numbers, with both reporting profits, supported by a return of leisure travel demand.

Joining Voice of B2B Daniel Litwin on this B2B Today to break down strategies for how airlines can continue this momentum into the holiday season is Justin F. Franco. He is a former spokesperson for American Airlines and founder of The Comms Guru, an internal communication agency based in Manchester, England. Litwin and Franco talk about potential challenges around maintaining services with high demand, rising costs, and labor shortages. Because of Franco’s background, the two also explore how airlines’ press & marketing channels can support this rise in demand.

American and Southwest’s quarterly revenue is keeping outlook for the company high; Southwest’s sales rose nearly 300 percent compared to last year, up to $4 billion. American reported a net income of $19 million, ending a string of 5 consecutive quarterly losses.

But, the financial boom might not last forever, as the majority of these returning travelers have been leisure travelers, not business travelers, which can be a major thorn in airlines’ side. According to research from Morning Consult, business travel accounts for 10 to 15 percent of travelers but can contribute as much as 75 percent of an airline’s revenue. For the marketing and communications departments, this means they have to focus on carrying this momentum into the holiday season.

“There’s a couple of things the airline can do to keep the momentum going,” Franco said. “Really key in on that opportunity for the folks that have children to make it a really fun experience for the kids.”

Franco also noted he would push the “home for the holidays” feel, which translates to launching incentives for employees during the holiday season, as well as for end-users, to make their potential first time back on a plane a memorable one. According to Franco, the feeling should last from when passengers step into the airport to the time when they step off the airplane, and he offers his strategies for how to turn that feeling into specific airline initiatives.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

gpu deployment
Applied Digital is Scaling Up Infrastructure to Handle Growing GPU Deployment Needs
May 20, 2024

During a transformative period, Applied Digital experienced a significant increase in demand for large-scale GPU deployment. This demand required a focus on power density, as the networking within data centers, particularly for InfiniBand, necessitated that servers be located close together. Each server consumed 10.2 kilowatts of power, and the optimal performance was achieved when…

Read More
power sources
Applied Digital is Revolutionizing High Performance Computing by Locating Facilities at Unique Power Sources
May 20, 2024

Applied Digital optimizes high-performance computing by leveraging unique power sources, and locating facilities at the source of power rather than in traditional cloud regions. This approach is particularly suited for AI workloads, which do not require ultra-low latency like video streaming. By targeting areas with abundant but underutilized power, known as “stranded power,” the…

Read More
Experts Talk K-12 EdTech Leadership Priorities
K-12 EdTech Leadership Needs a Bigger Seat at the Table to Overcome Cybersecurity, Staffing, Professional Development Challenges
May 20, 2024

As we navigate the evolving landscape of K-12 education, the role of technology, as well as K-12 edtech leadership has never been more pivotal. Especially in the era of K-12 education post-pandemic, how has this influx of technology solutions for everything from curriculum management, to hybrid learning, to quiz gamification, to AI-supported learning, impacted…

Read More
energy reporting
Energy Reporting for Utilities & Businesses Isn’t Just for Transparency. It’s for Energy & Cost Savings, Too.
May 20, 2024

As cities and states increasingly implement energy benchmarking, disclosure, and transparency mandates, utilities and businesses find themselves navigating a complex landscape of compliance and opportunity. The rise of building performance standards, such as New York’s Local Law 97, Boston’s Building Energy Reporting and Disclosure Ordinance (BERDO), and Denver’s Energize Denver, underscores the urgency for detailed…

Read More