Articles

The Key to Winning Consumer Attention is to Focus on Practical Brand Recognition, Not Emotional Connections

consumer attention

The world of branding has seen remarkable changes, evolving from its early roots to playing a pivotal role in the digital era, where many brands compete for consumer attention. In addressing the pivotal question of how brands have adapted to stay relevant and resonate with consumers over time, particularly in an overcrowded market. Ella…

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Articles
Decoding Confidence: Unveiling the Eight Strengths with Lisa Sun

Decoding confidence in today’s society, where traditional views of assertiveness and extroversion often overshadow the true essence of self-assurance, is at the heart of Lisa Sun’s innovative approach. Sun’s exploration through her book and clothing brand, Gravitas, offers a refreshing perspective in a landscape where discussions around gender equality and evolving workplace dynamics are…

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Articles
DisruptED: How Can We Best Help Students With Special Needs?

In today’s rapidly evolving educational landscape, the challenges faced by students with special needs are becoming increasingly complex. With the rise of technology and the disruptions caused by the pandemic, the stakes have never been higher. Research indicates that students in urban school districts have been lagging behind for years, and the pandemic has…

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Advanced Manufacturing Edition
DisruptED: Generative Design And The Future of Advanced Manufacturing, Part 1

In the age of rapid technological advancements, the manufacturing sector is undergoing a significant transformation. The rise of generative design, a process that uses algorithms to generate optimized design solutions, is revolutionizing how products are conceptualized and produced. With the global manufacturing market expected to reach $985.5 billion by 2032, the stakes have never…

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Advanced Manufacturing Edition
DisruptED: How Energy Transition Leads To A Decarbonized World

In an era where the effects of climate change are becoming increasingly evident, the conversation around decarbonization and energy transition has never been more crucial. With the rise of technological advancements and global interconnectivity, the world is witnessing a shift towards sustainable energy solutions. However, the stakes are high. According to recent data, Earth…

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Are We There Yet?
Are We There Yet? | The Battery Show & Electric and Hybrid Vehicle Technology Expo 2023

The electric and hybrid vehicle industry is at a pivotal moment. With the global push towards sustainability and a reduction in the industry’s carbon footprint, the demand for both efficient and powerful batteries within EV technology is at an all-time high. Recent studies show that US demand for batteries grew by 80% in 2022….

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Articles
Tuesdays with Morrisey: How Conscious Leadership Is Leading A New Era of Influence

In today’s rapidly evolving business landscape, the term “conscious” has become a buzzword, weaving its way into various aspects of the corporate world. From “conscious capitalism” to “conscious leadership,” there’s a growing emphasis on mindfulness and intentionality in leadership, along with different ways to be conscious in business. But what does it truly mean…

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Coupa Inspire 2025
A Global Conversation: Coupa Inspire 2025 Brings Innovation to Your Doorstep
September 12, 2025

Coupa Inspire 2025 is taking its flagship experience on the road with the Inspire World Tour, bringing the spirit of its celebrated event to five cities across four continents. By condensing the energy of its global gathering into free, one-day sessions, Coupa is expanding access to knowledge, innovation, and community-building opportunities for finance, procurement, and…

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Royal Dublin
Mastering the Game: Akshay Bhatia and Coupa Inspire at the Royal Dublin
September 12, 2025

At the Royal Dublin, Coupa brought together community and competition with PGA pro and brand ambassador Akshay Bhatia, who shared lessons from the course that extend far beyond golf. His message, “Master your swing. Master your spend,” underscored the power of precision, discipline, and strategy in both sport and business. The event was not just…

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Coupa Customer Appreciation Day with Akshay Bhatia at The Royal Dublin
September 11, 2025

Coupa’s Customer Appreciation Day at The Royal Dublin on July, 2025, brought together PGA Tour talent Akshay Bhatia and the community for a celebration of both sport and connection. Beyond the excitement of world-class golf, Bhatia shared practical “tour-level tips” in a relaxed clinic format, offering guidance on everything from escaping rough lies to mastering…

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The Royal Dublin
Coupa Spotlight: Akshay Bhatia Tees Up Teaching at The Royal Dublin
September 11, 2025

American golfer Akshay Bhatia’s teaching session at The Royal Dublin this July marks more than a summer stop—it’s a sign of how golf’s rising stars are shaping the global game. For Coupa, the event highlights the intersection of tradition and modern growth, bringing fresh attention to one of Ireland’s most historic courses. Bhatia’s presence underscores…

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Other Articles Articles
FlowCast: Aftermarket Services Help Businesses Grow And Keep Customers Satisfied
October 2, 2023

In today’s rapidly evolving technological landscape, aftermarket services have become a pivotal aspect of customer satisfaction and business growth. As industries continue to innovate, the demand for efficient, reliable, and high-quality services has surged. A recent study indicates that these services are a significant revenue stream and a key differentiator in the market for businesses….

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Holistic Leadership: How Leaders Can Use Holistic Health To Improve Their Businesses
September 29, 2023

In today’s fast-paced world, the demands of leadership are evolving. With the rise of remote work, digital transformation, and a globalized economy, leaders are faced with new challenges and opportunities. A recent study by Deloitte found that many of these changes are at the top of mind for global CEOs, whose leadership styles will…

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The Main Course: How A New Drive-Thru Experience Keeps Coffee Customer-Centric
September 29, 2023

In an age where convenience is king, the drive-thru model has become an integral part of the food and beverage industry. With the rise of on-the-go lifestyles and the need for quick service, drive-thrus have evolved from mere transactional points to hubs of customer interaction. Recent data suggests that over 60% to 70% of…

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AV Solutions At The Forefront Of Hybrid Workspaces
September 25, 2023

In today’s rapidly evolving work environment, the push for hybrid workspaces is more pronounced than ever. As businesses grapple with the challenges of integrating remote and in-office employees, the demand for and adoption of advanced audio-visual (AV) solutions has skyrocketed. On this episode of Tech UnrAVeled, hosts Joshua Herring and Lianna Russell of Vistacom sit…

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The Present and Future Of Cybersecurity Architecture is Being Defined by IoT, its Security Risks, and Zero-Trust Solutions
September 22, 2023

In today’s rapidly evolving technological landscape, the integration of security systems and cybersecurity architecture is paramount for businesses. Johnson Controls, one of the biggest security system integrators in North America, recognizes the challenges faced by organizations in ensuring the reliability and uptime of their security investments. With the rise of connected devices, cybersecurity threats have…

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Every Security Threat Can Be Placed on a Map. GIS Tech is Helping Deter Those Security Threats Through Context and Visibility.
September 22, 2023

This year’s GSX (Global Security Exchange) trade show saw a large number of companies meet up in Dallas, Texas to talk about global security trends, tactics, and the latest solutions, fostering a space for professionals to connect and collaborate. And in an era where businesses and communities are more vulnerable and threats are more multifaceted,…

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How Strong Podcast: From Shadows to Spotlight, Mojave Grey Breaks Through In The Music Industry
September 22, 2023

The musical landscape has seen countless artists rise to stardom, only to fade away. Yet, in a digital age where talent is abundant and opportunities seem scarce, breaking through the noise becomes more challenging than ever. At the same time, new forms of social media have challenged the way music is found and shared. Amidst…

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The Road to the Dallas 100™: McCathern Used To Be A Small Boutique Firm. Busting COVID Helped Them Hit The Big Time.
August 11, 2023

In the bustling city of Dallas, a tale of ambition, collaboration, and resilience unfolds. As the legal landscape evolves, the demand for firms that can navigate the complexities of various legal needs while maintaining a personal touch has never been higher. Recent statistics indicate that boutique law firms, which offer specialized services, have seen…

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