Articles by author: MarketScale

Does your scene have to be shot outdoors? Here are some tips that will help you make sure your audio is as good as possible. Recording audio outdoors poses several unique challenges, not the least of which is having to deal with sound pollution. Noise from traffic, people, and wind are obstacles that you almost […]

Many physicians may feel that maintaining Electronic Health Records (EHRs) is another implemented task that leads to increased provider burnout. However, research shows that just the opposite is true. In fact, EHRs are actually increasing satisfaction levels among providers. Physician Burnout is Real and Costs Us All According to a study published in June 2019 in the […]

Stuck with a bad location? Here’s a few tips for getting better shots when your location is less than ideal. In a perfect world we would all be able to shoot in whatever location we want and control every aspect of the filmmaking process. Unfortunately we don’t live in a perfect world. Unless you are […]

Pocket 4K vs. Pocket 6K? This article discusses the relevancy of both — as well as the price points and specs related to each. Prices are rapidly dropping, panic is running amok, and conspiracies are rife. No, it’s not the next recession; it’s the Pocket 4K community growing frantic over the imminent arrival of the […]

Just because you’re shooting b-roll doesn’t mean it has to be bland and boring. If you’re unfamiliar, there are two types of footage taken on set: A-roll and B-roll. A-roll refers to the principal photography of a project, like characters engaging in a conversation over dinner. B-roll is supplemental footage that supports the A-roll. In this […]

Six states will soon be able to rent the power of the sun. Arizona, California, Connecticut, Massachusetts, New Jersey and New Mexico are included in Tesla’s new solar roofing rental plan at that price, Tesla CEO Elon Musk announced on Aug. 18. The plans will be for as little as $50 and will not require […]

Want to capture a unique angle or perspective? Then you’ll have to get creative with camera placement. In filmmaking, coverage is pretty straightforward. You’ve got your standard shots, like wides, mids, and close-ups, your over-the-shoulders, two-shots, and dollies, but occasionally it necessary to throw in something creative to give your audience something new and interesting […]

A Look Back at Pasteurization As a method of food and beverage preservation, pasteurization has a long and rich history spanning more than 1000 years. As far back as 11th century AD, it’s theorized that the Chinese used a process similar to pasteurization to preserve wine—filling hot clay jars with fresh wine, covered with leaves, […]

From helicopters to drones, there are a number of ways to start shooting aerial photography. Discover the strategies behind incredible aerial images of cities with tips from these experienced photographers. In 1860, a photographer by the name of James Wallace Black boarded a tethered balloon called the “Queen of the Air,” and from his elevated vantage point, […]