Articles by author: MarketScale
According to the National Retail Federation, almost 200 million consumers were shopping over Thanksgiving weekend. The NRF reports that “the total number of shoppers grew by nearly 17 million from 2021 and is the highest figure since NRF first started tracking this data in 2017”, this growth being in large part to the record-breaking…
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Health and Life Sciences at the Edge
The Unique Potential of Open Federated Learning in Healthcare
Historically, people have opted into research, shared their health data, or taken part in patient surveys. Data had to be collected in a central location with the consent of the users. These paths keep private information protected but unfortunately, it eliminates a considerable amount of data available. However, with federated learning, it’s possible to…
Articles
Consumers Want More Grocery Store Prepared Meals. How Should Grocers Adapt?
The consumer dollar has spoken: the best thing since sliced bread is sliced turkey. A new FMI report, the FMI Power of Foodservice at Retail, seems to show that deli-prepared food purchases are up 9.3% compared to 2019 numbers and up 2.4% year-over-year in unit sales. It’s clear that consumer appetite for grocery store prepared…
Education & EdTech
Cambium Assessment 4-Year Study Shows Clear and Significant Student Learning Loss
One of the most critical topics in education today is the pandemic’s effect on learning over the past few years. In October 2022, Cambium Assessment released its new longitudinal study, which tracked 2.25 million students over four years before and during the pandemic. The results indicate an unprecedented learning loss during the two years since…
Education & EdTech
The Science of Reading Needs Support Amid 2022 Foundational Literacy Reports
The science of reading might require some support in the coming year as 2022 foundational literacy reports showed shocking but not surprising results in the National Association for Educational Progress data assessment. Due to the various obstacles the education system has faced over the past several years, reading scores declined significantly in the aftermath…
Advanced Manufacturing Edition
Creating Social Impact with Technology at Special Olympics
You probably watched the Olympics on television before, but have you had the chance to be part of a local Special Olympics event, which supports individuals with intellectual disabilities? If not, look into it; the Special Olympics helps 5.5 million athletes and takes more than 1 million volunteers to run the program in 193…
2022 - Past Episodes
What is Apteo, and how is Consumer Data Evolving?
Impacting the behavior of different shoppers requires different tactics based on individual preferences. Understanding how to harness the data you have about your consumers is key to customizing messages. In 2021, online shopping accounted for 14% of all sales, according to Smart Brief. Securing those sales requires multiple touchpoints that speak to shoppers. On…