Maverick of Marketing
With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to…
Latest
Business Services
Deep Dive Into Omnichannel Marketing: Maverick of Marketing
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the…
Business Services
How Your Personal Brand is Your Ticket To Success
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry…
Business Services
Your Brand is Only as Good as Your Marketing Team
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on…
Business Services
Legacy Brands Become Modern Communicators
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines…
Business Services
Why Marketing is the True Driver of Sales Enablement
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of…
Business Services
Marketing as a Citizen of the Community
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Becoming a trusted source is key to marketing success. When companies utilize community outreach as a cornerstone to marketing it…
Latest
The Critical Impact of Indoor Air Quality on Long-Term Care Facility Health
Indoor air quality represents one of the most significant yet often overlooked factors affecting the health and wellbeing of residents in long-term care facilities. With vulnerable populations spending the majority of their time indoors, the air they breathe directly influences their quality of life, health outcomes, and overall comfort. Industry experts emphasize that poor indoor…
The Hidden Threat in Every Breath: How Air Pollution Silently Steals Our Memories
Every day, we take approximately 20,000 breaths. Most of us think about air quality in terms of our lungs and heart—but what if the greatest danger lurks somewhere entirely unexpected? What if the microscopic particles we inhale are quietly infiltrating our brains, setting the stage for cognitive decline and dementia decades before symptoms appear? …
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy
As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…
Reflection and What’s Ahead: How Applied Digital Built the AI Factories of Tomorrow
As AI adoption accelerates at an unprecedented pace—ChatGPT alone sees 2.5 billion daily prompts just two and a half years after launch—digital infrastructure is racing to keep up. At the center of this transformation are purpose-built data centers, evolving from air-cooled Bitcoin facilities to liquid-cooled “AI factories” designed to power the next generation of…