Maverick of Marketing
With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to…
Latest
Business Services
Deep Dive Into Omnichannel Marketing: Maverick of Marketing
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the…
Business Services
How Your Personal Brand is Your Ticket To Success
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry…
Business Services
Your Brand is Only as Good as Your Marketing Team
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on…
Business Services
How to Launch Products in a Virtual World
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for…
Business Services
Legacy Brands Become Modern Communicators
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines…
Business Services
Why Marketing is the True Driver of Sales Enablement
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of…
Latest
Tara Salvietti: Organization and Authenticity for Success
Tara Salvietti, Senior Manager on the Marketing Partnerships Activation Team at Extreme Networks, reveals her superpowers of exceptional organization and building authentic connections. Her unique organization method, such as CC-ing herself on emails as task reminders, ensures composure in complex situations. Tara emphasizes the importance of treating everyone with respect and forging genuine relationships across…
Jonathan Hooper: Embracing Growth with the Sponge Mindset
Jonathan Hooper, Director of Americas Distribution at Extreme Networks, shares his insights on achieving enduring career success through continuous improvement. Advocating for the “Sponge Mindset,” he highlights the importance of being coachable, setting goals, staying curious, and actively building a network. Drawing inspiration from James Clear’s “Atomic Habits,” Hooper emphasizes the power of small changes…
Benj Nopper: Professional Growth and Authenticity at Extreme
Benj Nopper, SLED Account Manager at Extreme, shares his career journey, emphasizing authenticity, mentorship, and personal development as keys to success. Drawing from lessons in “The Go-Giver,” he highlights the importance of honesty and vulnerability in building trust with customers and colleagues. Nopper credits mentorship from Baylor University and Extreme colleagues as transformative, advocating for…
Cherise Cross: Balancing Intellectual Property and Community at Extreme Networks
Cherise Cross, Intellectual Property Paralegal at Extreme Networks, plays a pivotal role in managing intellectual property rights while supporting the legal team with precision and care. She thrives in the company’s close-knit, inclusive culture, finding meaningful connections through the Asian Pacific Islander (API) group that celebrates shared heritage and cultural interests. Outside of work, Cherise…