Digital Marketing – Content Factory

Unlocking the Mind: From Magic to Mastery in Digital Marketing

unlocking the mind

In this Content Factory video, Will Troup, Founder of Troup Media, and Dennis Yu, CEO at Content Factory, explore unlocking the mind to tap the power of experiences and show how they shape perspectives. Drawing parallels from a mind-boggling magic show in Vegas to the challenges and triumphs of digital marketing, the duo emphasizes…

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Articles Business Services
Properly Optimizing Social Media Ad Campaigns Better Assists Businesses in Finding Potential Customers

Ad campaigns are very much an important aspect in the age of social media. With algorithm-driven platforms like these, the advertising landscape has taken on new dimensions. From Facebook to Amazon, algorithms determine what we see, what we buy, and even what we like. Advertising has transformed from mere billboards and commercials into targeted,…

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Articles Business Services
Understanding the Guaranteed Allure of Whole Life Insurance in a Volatile Financial Era

In a rapidly shifting financial landscape, the allure of guarantees stands out prominently. Amid the volatility of market-driven assets, the unique characteristics of whole life insurance emerge as an intriguing financial tool. Unlike traditional investments, which can swing wildly based on market forces, whole life insurance offers the allure of dividends that, once paid,…

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Business Services
Mastering Digital Marketing: Insights from Dennis Yu and Braden Kelley

In this episode of “Content Factory’s Coach You Show,” hosted by Dennis Yu, CTO of BlitzMetrics and Content Factory, Braden Kelley, author of “Charting Change” and “Stoking Your Innovation Bonfire,” shared his insights into mastering digital marketing and his journey into becoming a thought leader. Kelley emphasizes the importance of finding one’s unique focus,…

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Business Services
The Power of Proximity: Networking and Success Through Connections

In a world increasingly interconnected by technology and social media, the age-old adage “It’s not what you know, but who you know” takes on new meaning. The concept and power of proximity, or being close to those with influence and connections, has never been more relevant. As platforms like Clubhouse facilitate unprecedented access to…

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Business Services
Unveiling the Power of Co-Created Content with Dennis Yu and Danny Leibrandt

In a recent video discussion on co-created content, Dennis Yu, CTO of BlitzMetrics and Content Factory, and Danny Leibrandt, Pest Control SEO, emphasized the power of authenticity in content creation. They highlighted that content feels more genuine and resonates better with the audience when natural and organic rather than staged professionally. Yu and Leibrandt…

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Business Services
Mastering Facebook Ads: Expert Insights with Ralph Burns, Kasim Aslam, and Dennis Yu

In this episode of the Perpetual Traffic podcast, host Ralph Burns, Founder & CEO of Tier 11, looks at the intricacies of Facebook Ads with experts Dennis Yu, CTO of BlitzMetrics and Content Factory, and Kasim Aslam, CEO of Solutions 8. The conversation centers on the transformative power of the “content factory” approach, emphasizing…

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healthcare
The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks
August 28, 2025

The landscape of employee benefits has undergone a seismic shift in the last decade. From the rise of telemedicine to the introduction of lifestyle spending accounts and stipends for services like DoorDash and HelloFresh, employers are reimagining how they support workers in a post-pandemic, inflation-conscious world. With healthcare costs rising and talent competition intensifying,…

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How Smart EHR Features Return Time to Patient Care: Insights from Healthcare Leaders
August 27, 2025

When Documentation Technology Finally Works for Clinicians At ChartLogic, we’ve spent years perfecting the features that matter most to healthcare providers. But rather than tell you what we think works, we wanted to hear directly from clinicians about the EHR capabilities that have genuinely improved their workflows. We asked healthcare professionals: Have you ever used…

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sustainability
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

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The Future of Directional Drilling: How Emerging Technologies Are Reshaping Performance Standards
August 27, 2025

Driving Innovation in Energy Exploration At Altitude Energy Partners, we’ve long understood that the future of energy development depends on continuous innovation in directional drilling technology. As formations become more complex and environmental standards more stringent, the industry is experiencing a technological revolution that promises to redefine what’s possible in drilling performance. We asked industry…

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Other Digital Marketing - Content Factory
Using the Dollar-a-Day Strategy to Boost Engagement Rates
August 7, 2023

The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and…

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The Power of Interconnectedness for Unleashing Marketing Potential
August 7, 2023

In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed…

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Growing Your Business Through the Ripple Effect of the Lighthouse Marketing Strategy
August 7, 2023

In a world driven by social proof, the lighthouse marketing strategy shines bright, illustrating the magnetic power one success story can hold over potential clients. It’s a simple concept: one gleaming testimonial can guide many others toward your services, much like how a lighthouse guides ships safely to shore. By spotlighting success, businesses can…

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Digital Marketing Doesn’t Have to Be Complicated When You Have the Dollar-a-Day Strategy
August 7, 2023

In today’s bustling digital age, breaking through the noise to capture genuine engagement seems more challenging than ever. However, Dennis Yu, Founder of Content Factory, suggests that it isn’t about being a “superman” or mastering complex algorithms; it’s about the “dollar-a-day” strategy. This “dollar-a-day” strategy, at its core, focuses on testing small-scale advertising to…

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Top Tips for Optimizing LinkedIn Ads Campaigns with AJ Wilcox
June 14, 2023

On this episode of the CoachYu Show AJ Wilcox of  B2Linked spills all the top tips for optimizing LinkedIn Ads Campaigns. He recommends gated content, such as webinars or ebooks, to build an email list. However, he warns that this shouldn’t be the sole strategy as the audience needs nurturing before they consider buying. He…

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LinkedIn Ads Management: Why Do LinkedIn Ads Cost More And How To Ensure Good ROI
June 6, 2023

AJ Wilcox of B2Linked discusses LinkedIn Ads management and strategies for good ROI on this episode of the CoachYu show. LinkedIn established a $2 minimum bid to keep its platform spam-free, setting a high price bar for advertisers. As more advertisers find success on LinkedIn, competition increases, leading to rising costs. New ad inventory, created when…

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AJ Wilcox Explains How LinkedIn Ads compare with other ad platforms like Facebook or Google
June 6, 2023

AJ Wilcox of B2Linked provides a comparative analysis of LinkedIn ads with other platforms like Facebook (Meta) and Google on this episode of the CoachYu show. It also discusses the application of the BANT (Budget, Authority, Need, Timing) model in lead qualification. LinkedIn ads are similar to Facebook as they target audiences based on their profiles,…

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AJ Wilcox Explains LinkedIn B2B Targeting and Formats
June 6, 2023

LinkedIn excels in B2B targeting, offering unique ways to target professionals at scale. It allows targeting based on job title, department, seniority, skills, LinkedIn groups, company size, industry, geography, and company name. LinkedIn has been capable of account-based marketing, targeting specific companies by name, since its inception. LinkedIn also offers list upload features for targeting…

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A Dollar A Day Strategy: Sneak Peek of RDMA Event With Dennis Yu
June 5, 2023

The CoachYu show gives you a sneak peek of the RMDA event with Dennis Yu, CEO of Blitzmetrics. Dennis is a seasoned search engine engineer who advocates for a “dollar a day” strategy in digital marketing. This involves testing various pieces of content with a small budget, then investing more in the most effective ones. He…

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