McDonalds Makes Big Investment in New Technology

 

McDonalds made their third substantial investment in new technology for 2019 earlier this week, acquiring artificial intelligence company Apprente to help automate the drive-thru process.

The renewed focus on technology represents a new direction for McDonalds, who appears set on charting the restaurant’s path forward into the future.

The company has said that the hope for the new technology will be that it creates “faster, simpler and more accurate order taking.” The financial terms of the deal haven’t been released.

Hear what Tyler Kern and Daniel Litwin had to say about the purchase in this snippet from Business Casual.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.

Follow us on social media for the latest updates in B2B!

Latest

Improving Quality and Bottomline for Finishing Operations
June 30, 2022
This is another episode of Manufacturing A Stronger Standard from FABTECH 2021. Host and President of Lesta USA and Degeest Corp., Derek Degeest, talked with Bill Robinson, President and Kris Bonnegent, Regional Read more
Adapting Existing and New Wagner Solutions to Leverage Self-Learning Robots
June 30, 2022
This episode of Manufacturing A Stronger Standard was live from FABTECH 2021. Host and President of LestaUSA and DeGeest Corp., Derek DeGeest, talked with JR Rogers, National Sales Manager for Engineered Systems Read more
How to Be Your Own Healthcare Advocate
June 30, 2022
While healthcare in the United States is often the topic of a heated political debate, there is one subject within it that irks patients and healthcare practitioners alike: time. One of the biggest problems with Read more