Will Restaurant Delivery Stay on Third-Party Platforms or Move In-House?
João Pedreda, production manager at Webdiner, sat down with the Voice of B2B, Daniel Litwin to discuss the changing dynamic of restaurants and food delivery amid the COVID-19 pandemic.
The closure of dining areas to combat the spread of infectious disease has resulted in a tremendous boost for 3rd party food delivery platforms. As Pedreda explains, “the service they provide is absolutely vital in this situation” but continues to highlight the challenges that restaurants face, such as branding, marketing, and high fees associated with major 3rd party delivery platforms.
Pedreda gives further insight as to why restaurants have elected to pursue business relationships with major delivery platforms such as GrubHub, UberEats, Postmates, and Doordash. The quick change in circumstances has caused many small restaurants to reach out to these platforms as a way to stay relevant and continue doing business, but have found that the cost of these major delivery platforms was much higher than expected.
As such, many small restaurants are looking for solutions that are affordable and enable the ability for the restaurants to truly stand out instead of being “at the mercy” of these major platforms and how they elect to promote certain restaurants while others end up at the bottom of their lists. Webdiner, as Pedreda explains, is here to “help small businesses get through COVID and come out stronger on the other end.”
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