Hotel Digitization and Mullet Travel Key to Hospitality Success in 2023


The hospitality industry faced many challenges right after COVID, such as loss of income and labor shortages. However, the industry has demonstrated new ways to adapt to issues such as labor shortages by adding digitization to the customer experience and blending business and leisure into one, which has been coined “mullet travel.” How important will hotel digitization and mullet travel strategies be for hospitality success in 2023?

Hotels have already launched plenty of digitization changes to front- and back-end operations. Self-service kiosks and expanded mobile payment options are just a couple of the digital changes making the experience more flexible for travelers. And as for mullet travel, what does that really mean? The coining “mullet travel” is replacing the term for bleisure. COVID helped catalyze the transformation, as many business trips now resemble the mullet hairstyle—business up front, fun behind the scenes.

For insights into how hotel digitization and mullet travel could impact hotels this year, Katie Steinberg, Senior Manager of Client Services at MarketScale, provided her thoughts on how the hospitality industry is emphasizing customization of the customer experience through these strategic focuses.

Katie’s Thoughts

“I would say two of the biggest trends in hospitality in 2023 are going to be the digitized guest experience. You see this with one of our partners here, Aavgo. They have a touchless kiosk where you can check into the hotel or digitize payment systems. Guests want to be able to do things quick and fast and not have to sit in line waiting for the concierge to check into their room—so even touchless key cards or having the key card on your phone instead of needing the key to check in the hotel room.

The second would be more mullet travel. So, mullet travel is the new term for bleisure, which is business and leisure travel, as there are so many who work remote. Hotels have really capitalized off this and noticed that if they have more free Wi-Fi or coffee shop areas in their hotel, that they will have more leisure mullet travel guests. Work from home has not gone away for a lot of companies. The consumer or the traveler has really capitalized off that and ended up working remote in hotel rooms and areas around the hotel. Really, there is customization of the overall experience for the guest.”

Follow us on social media for the latest updates in B2B!



Fostering a Culture of Engagement is Key to Combating Employee Disengagement and Quiet Quitting
June 12, 2024

Employee engagement in the U.S. workforce has reached an alarming 11-year low, with only 30% of employees actively engaged at work, according to Gallup. This significant drop in engagement and rise in disengagement highlights a pressing challenge for leaders across various industries on how to foster a culture where employees feel motivated and valued. What…

Read More
How a Futurist Sees Healthcare Being Delivered!
June 12, 2024

In a recent episode of the “Healthcare Rethink” podcast by FinThrive, host Brian Urban explored the future of healthcare with Trond Arne Undheim, a leading Futurist and Research scholar in Global Systemic Risk, Innovation, and Policy. Undheim, author of “Health Tech: Rebooting Society Software, Hardware, and Mindset,” shared his vision of a healthcare system…

Read More
Industry-Wide Collaboration and Historical Aerodynamic Insights Ensure eVTOL Safety
June 11, 2024

The electric Vertical Take-Off and Landing (eVTOL) sector is on the cusp of revolutionizing urban mobility, yet it faces significant aerodynamic challenges. With the rise of urban air mobility, the industry must navigate complex issues like vortex ring state and outwash effects. As the technology progresses, the stakes are high for ensuring safety and…

Read More
air mobility
Seamless eVTOL Urban Air Mobility Requires Smart Vertiport Design and Regulatory Support
June 11, 2024

The electric Vertical Takeoff and Landing (eVTOL) industry is on the brink of transforming urban air mobility, with significant investments fueling rapid advancements. Projections indicate a substantial growth in the sector, underscoring its potential to reshape transportation. However, these developments bring forth considerable challenges, particularly concerning infrastructure and safety. What are the main infrastructural…

Read More