InfoComm2021
Key Points: Female participation has traditionally been low in AV and Technology Industries. Women find having a lack of role models and unequal growth opportunities as obstacles. Cory Schaeffer believes the AV Industry has a lot to offer women and hopes they come back post-pandemic. Commentary: Female participation in AV and technology industries has […]
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Education & EdTech
InfoComm 2021: USC Invested in the Cloud During COVID. Will it Pay Off Long-Term?
Universities have made some sweeping changes and added new capabilities to their offerings after the pandemic forced most schools to adapt. Now networks and systems are preparing to support hybrid and in-person learning, as well as synchronous and asynchronous choices for nontraditional students. While at this year’s InfoComm, we asked Lex Peters, UX Designer […]
InfoComm2021
InfoComm 2021: Zoom Leads the Way for the Remote Workforce Revolution
Key Points: A Gitlab report recently showed that 80% of remote workers would recommend working remotely to a friend. Being able to interface with colleagues anywhere enables employers to offer more services to benefit employees. Companies are seeing employees want to strategize how they can get time back into their day to increase personal […]
InfoComm2021
MarketScale Counts Down the Best Moments of InfoComm 2021: Part 1
InfoComm returned with a bang in 2021, bringing together innovative companies from across the world of AV in Orlando, Florida. MarketScale was there to bring you the top insights and analysis from some of the brightest minds in the industry. Here are 5 of our best moments of InfoComm 2021. 5: Stadiums Were Not […]
InfoComm2021
InfoComm 2021: How Under Armour Uses AV To Keep Employees Connected
Key Points: Nyere Hollingsworth speaks with Tyler Kern on how Under Armour uses AV The virtual presence is just as significant as the physical presence of people in the room. Commentary: InfoComm 2021 may be AV’s big show of the year, but that doesn’t mean it’s not an attractive time and resource investment for […]
InfoComm2021
InfoComm 2021: How The AV Industry Is Surviving The Year of COVID
Key Points: The AV industry has faced significant challenges over the past year. The AV industry has found comradery in dealing with the challenges. One of the challenges is the labor shortage that’s impacted the industry. Commentary: InfoComm 2021 is in full swing, finally giving the AV industry the reunion it deserves. Behind every […]
InfoComm2021
InfoComm 2021: When the Pandemic Made AVoIP the Standard, Netgear Answered the Call
The MarketScale team is checking in with AV’s biggest names and most innovative product developers at InfoComm 2021, and that includes hearing from the companies that supported mass adoptions of AVoIP infrastructure over the last year, like industry leader Netgear. John Henkel, Pro AV Product Marketing Manager for Netgear Business, joined us at the InfoComm […]
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The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]
Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]