InfoComm2021

InfoComm 2021: Where Does Female Participation in AV Stand After the Past Year?

Where Does Female Participation in AV Stand After the Past Year?

Key Points: Female participation has traditionally been low in AV and Technology Industries. Women find having a lack of role models and unequal growth opportunities as obstacles. Cory Schaeffer believes the AV Industry has a lot to offer women and hopes they come back post-pandemic. Commentary: Female participation in AV and technology industries has […]

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Latest

Education & EdTech
InfoComm 2021: USC Invested in the Cloud During COVID. Will it Pay Off Long-Term?

Universities have made some sweeping changes and added new capabilities to their offerings after the pandemic forced most schools to adapt. Now networks and systems are preparing to support hybrid and in-person learning, as well as synchronous and asynchronous choices for nontraditional students. While at this year’s InfoComm, we asked Lex Peters, UX Designer […]

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InfoComm2021
InfoComm 2021: Zoom Leads the Way for the Remote Workforce Revolution

Key Points: A Gitlab report recently showed that 80% of remote workers would recommend working remotely to a friend. Being able to interface with colleagues anywhere enables employers to offer more services to benefit employees. Companies are seeing employees want to strategize how they can get time back into their day to increase personal […]

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InfoComm2021
MarketScale Counts Down the Best Moments of InfoComm 2021: Part 1

InfoComm returned with a bang in 2021, bringing together innovative companies from across the world of AV in Orlando, Florida. MarketScale was there to bring you the top insights and analysis from some of the brightest minds in the industry. Here are 5 of our best moments of InfoComm 2021. 5: Stadiums Were Not […]

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InfoComm2021
InfoComm 2021: How Under Armour Uses AV To Keep Employees Connected

Key Points: Nyere Hollingsworth speaks with Tyler Kern on how Under Armour uses AV The virtual presence is just as significant as the physical presence of people in the room. Commentary: InfoComm 2021 may be AV’s big show of the year, but that doesn’t mean it’s not an attractive time and resource investment for […]

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InfoComm2021
InfoComm 2021: How The AV Industry Is Surviving The Year of COVID

Key Points: The AV industry has faced significant challenges over the past year. The AV industry has found comradery in dealing with the challenges. One of the challenges is the labor shortage that’s impacted the industry. Commentary: InfoComm 2021 is in full swing, finally giving the AV industry the reunion it deserves. Behind every […]

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InfoComm2021
InfoComm 2021: When the Pandemic Made AVoIP the Standard, Netgear Answered the Call

The MarketScale team is checking in with AV’s biggest names and most innovative product developers at InfoComm 2021, and that includes hearing from the companies that supported mass adoptions of AVoIP infrastructure over the last year, like industry leader Netgear. John Henkel, Pro AV Product Marketing Manager for Netgear Business, joined us at the InfoComm […]

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One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

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experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

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Other InfoComm2021 Articles
InfoComm 2021: The Real Impact of the Pandemic on AV’s Work and Workforce
October 28, 2021

The pandemic left lasting impacts on industry demographics and workflows; the AV industry is no exception. Our team on the ground at InfoComm 2021 wanted to get a pulse for some of the ways COVID left women in AV with less work and resources, as well as whether AV design work itself has shifted in […]

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InfoComm 2021: How Architecture Embraced Disruption & Technology to Tackle Hybrid Work
October 28, 2021

Key Points: The pandemic shifted the traditional office model. The notion of  hybrid work has been building for a long time. Companies must now focus on leveraging technology to empower employees to work from anywhere. Commentary: The events of 2020 forever changed how and where we work, disrupting the traditional office model. At InfoComm […]

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Don’t Touch This: Trends and Technology at InfoComm 2021
October 22, 2021

Key Points: The cost in the LED market has dramatically decreased from a manufacturing perspective and a consumer demand perspective, LED’s are a lot more attainable. The LED market is expected to heat up and have a big push starting next year. Touchless interactivity is going to be the new “natural experience,” according to […]

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