Maverick of Marketing
With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to…
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Deep Dive Into Omnichannel Marketing: Maverick of Marketing
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the…
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How Your Personal Brand is Your Ticket To Success
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry…
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Your Brand is Only as Good as Your Marketing Team
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on…
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How to Launch Products in a Virtual World
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for…
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Legacy Brands Become Modern Communicators
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines…
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Why Marketing is the True Driver of Sales Enablement
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of…
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The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent
As inflation reshapes consumer habits and restaurant margins tighten, the produce distribution industry is under more pressure than ever. This high-touch, low-margin, logistics-heavy business is facing rising freight costs, labor shortages, and evolving food safety standards — all while trying to deliver perishable products across a fragmented national landscape. Between 2020 and 2024, the…
Unlocking Opportunity: Why PGA Coach+ Is a Smart Move for Growing Golf Instructors
In today’s competitive golf instruction landscape, standing out isn’t just about skill—it’s about visibility and value. PGA Coach+ is helping instructors amplify their reach by offering unlimited leads and a streamlined way to expand their client base. For many, the decision comes down to simple math: one new student can pay for the investment multiple…
Bid, Play, Support: Rounds 4 REACH Auction Returns to New England
Golfers across New England have a unique chance to turn their passion for the game into purpose with the return of the Rounds 4 REACH Online Auction. From exclusive access to iconic clubs like The Country Club in Brookline to teeing off alongside seasoned PGA professionals, this event offers more than just a day on…
Birdie Bash Brings the Fun Back to the Fairway
In a sport known for tradition and precision, the Birdie Bash injects a welcome dose of high-energy fun into the game of golf. Designed to be more than just a tournament, it’s an experience where players of all levels can connect over shared passion, celebration, and plenty of birdies. With music, camaraderie, and spirited competition,…