The Past, Present and Future of Hologram Technology

 

While hologram technology isn’t new, the modern application is night and day from where it started decades ago. To discuss its evolution and applications, Pro AV Today host Ben Thomas chatted with Larry O’Reilly, CEO of ARHT Media, experts in the hologram space.

“The modern era of holograms was really Tupac at Coachella. The interactions created a sensation, and that inspired my company,” O’Reilly shared.

Beyond entertainment, there are many business use cases for hologram technology. O’Reilly explained, “Our focus is on holographic telepresence where people appear life-like with no latency, and it’s changing the medium of digital communications.”

By beaming these 3D holograms, O’Reilly explained, “It’s creating a presence that the person is actually there, and a greater emotional connection as opposed to 2D.”

As for who can use holographic technology, O’Reilly noted that it applies to many environments. “The healthcare industry uses it to educate medical providers with a product specialist. It works for anybody that sells and markets at conferences, entertainment, and houses of worship.”

So, how does it work? “The presenter is on a green screen with a mic and speaker. There’s a 4K camera with audience feedback. Getting the proper angle is necessary to match up eye lines. Then the rich video is encrypted, compressed, and securely sent to a projector and displayed on a proprietary screen in .3 seconds or less,” O’Reilly described.

By creating this illusion that the person is there, audiences can respond the same way, if not better, with 3D holograms. “The conversation looks so natural, and you can see the body language. There’s a 120-degree viewing angle, so everyone has a good experience,” O’Reilly added.

More Stories Like This:

Touchless Meetings & Cloud-based AV Ecosystems at InfoComm 2021

Remote Work Made Microsoft Teams a Household Name. It Also Forced the Software to Adapt.

Follow us on social media for the latest updates in B2B!

Image

Latest

The Power of Self-Compassion in Leadership and Cognitive Diversity Can Transform Workplaces
July 23, 2024

Mental health and a sense of belonging are critical issues in today’s workplaces. So much that it is essential to practice self-compassion and form a better understanding of cognitive diversity. Leaders today must navigate the complexities of fostering connection and reducing isolation among their teams. Recent studies indicate that 40 percent of employees feel…

Read More
Knox Kronenberg
Passion, Nature, and Fine Art Photography with Knox Kronenberg
July 23, 2024

In the ever-evolving world of fine art photography, capturing the intersection of the old and the new is both a challenge and an art form in itself. Knox Kronenberg, a prominent photographer based in Austin, Texas, embodies this intersection through his work, which uniquely blends historical elements with modern contexts. As technology advances and…

Read More
Robots? In My Hotel? Three Ways AI is Stepping Up as Hospitality’s Next Great PMS Support Tool
July 23, 2024

Artificial intelligence is uniting departments and supporting hospitality from behind the scenes By Warren Dehan Where did all of these robots come from? While hospitality may seem like the last place you might expect to find Artificial Intelligence, this technology has significantly impacted how hoteliers do business. While most generative AI today reacts to text…

Read More
SafeHaven
Ripple of Change: SafeHaven with Melina Davis and Dr Ally Jaffee
July 23, 2024

At a time when the mental health of healthcare professionals is under intense scrutiny, the SafeHaven program emerges as a beacon of hope. With rising burnout rates among medical staff, the necessity for confidential support systems is more evident than ever. What are the barriers preventing healthcare professionals from seeking the help they need?…

Read More