The Past, Present and Future of Hologram Technology

 

While hologram technology isn’t new, the modern application is night and day from where it started decades ago. To discuss its evolution and applications, Pro AV Today host Ben Thomas chatted with Larry O’Reilly, CEO of ARHT Media, experts in the hologram space.

“The modern era of holograms was really Tupac at Coachella. The interactions created a sensation, and that inspired my company,” O’Reilly shared.

Beyond entertainment, there are many business use cases for hologram technology. O’Reilly explained, “Our focus is on holographic telepresence where people appear life-like with no latency, and it’s changing the medium of digital communications.”

By beaming these 3D holograms, O’Reilly explained, “It’s creating a presence that the person is actually there, and a greater emotional connection as opposed to 2D.”

As for who can use holographic technology, O’Reilly noted that it applies to many environments. “The healthcare industry uses it to educate medical providers with a product specialist. It works for anybody that sells and markets at conferences, entertainment, and houses of worship.”

So, how does it work? “The presenter is on a green screen with a mic and speaker. There’s a 4K camera with audience feedback. Getting the proper angle is necessary to match up eye lines. Then the rich video is encrypted, compressed, and securely sent to a projector and displayed on a proprietary screen in .3 seconds or less,” O’Reilly described.

By creating this illusion that the person is there, audiences can respond the same way, if not better, with 3D holograms. “The conversation looks so natural, and you can see the body language. There’s a 120-degree viewing angle, so everyone has a good experience,” O’Reilly added.

More Stories Like This:

Touchless Meetings & Cloud-based AV Ecosystems at InfoComm 2021

Remote Work Made Microsoft Teams a Household Name. It Also Forced the Software to Adapt.

Follow us on social media for the latest updates in B2B!

Image

Latest

amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More
ham radios
Hamvention 2025: ICOM Ham Radios Inspire Beginners and Veteran Operators Alike
July 9, 2025

Dayton Hamvention 2025 drew amateur radio hobbyists of all experience levels who shared stories and personal milestones. ICOM ham radios took center stage in many of these testimonials, featuring longtime fans to new licensees discovering the hobby through family and school. Attendees praised the reliability, sound quality, and ease of use of models like…

Read More
global radio enthusiasts
Dayton Hamvention 2025: Global Radio Enthusiasts Rely on Icom Radios for Versatility and Reliable Performance
July 9, 2025

Radio operators from around the world gathered at Dayton Hamvention 2025 to share firsthand stories of connection, experimentation, and gear that stands the test of time. As digital modes, satellite operation, and mobile setups continue to grow in popularity, global radio enthusiasts reaffirmed Icom as a trusted choice across all experience levels.. A diverse…

Read More
amateur radio operators
Dayton Hamvention 2025: Amateur Radio Operators Trust Icom for Performance and Reliability
July 9, 2025

At Dayton Hamvention 2025, amateur radio operators expressed strong support for Icom equipment. Many of them have had years of experience using a range of Icom radios, from portable handhelds to high-powered base stations. Users praised the brand’s reliability, sound quality, and straightforward operation across various setups, including RVs and travel scenarios. D-STAR technology…

Read More