Black Friday vs. Cyber Monday

MarketScale
MarketScale
Nov 28, 2019
Black Friday Business Casual Cyber Monday Daniel Litwin Podcast MarketScale Radio retail Shopping Tyler Kern Podcast

 

Black Friday is still the king when it comes to shopping days in the United States. Recently, however, Cyber Monday has begun to gain ground on the largest retail day of the year thanks to the success of online retailers like Amazon.

In this excerpt from Business Casual, Daniel Litwin and Tyler Kern discuss what brick and mortar stores need to do to insure that Black Friday doesn’t get overtaken by Cyber Monday.

Tune in to MarketScale Radio LIVE every Wednesday and Friday morning at 9 a.m. CT for Business Casual with Tyler Kern and Daniel Litwin. From interest rates to esports – we’ll be talking all things B2B.

Follow us on social media for the latest updates in B2B!

Image

Latest
Marketing to a New Generation of B2B Buyers
May 15, 2025

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

Read More
American Eagle
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
May 15, 2025

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…

Read More
sports agent
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
May 14, 2025

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

Read More
leadership
The Power of Purpose – Leadership and Vision with Byron Sanders
May 14, 2025

Welcome to this transformative episode of the Undisputed Podcast, where your host, Ty Bledsoe, CEO of Undisputed LLC, engages in a riveting conversation with Byron Sanders, a visionary changing the landscape of community leadership and public health. A former president and renowned CEO, Byron shares his journey from humble beginnings in Southern Dallas to reshaping…

Read More
Related
American Eagle
Software & Technology
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
May 15, 2025
EV
Healthcare
What is Unreasonable Hospitality in EV Environments?
May 8, 2025

As electric vehicle adoption surges—projected to make up over half of all new car sales in the U.S. by 2030—the expectations around where and how we charge are rapidly evolving. Charging stations are no longer just utility hubs; they are becoming lifestyle touchpoints. Today’s EV drivers seek more than speed and convenience—they want frictionless technology,…

Read More
AnthroMagic
Healthcare
A Look into Anthropologie’s AnthroMagic: The ‘What, So What, Now What’ Approach with CMO Elizabeth Preis
February 18, 2025

Anthropologie has long been a destination for customers seeking unique fashion, home decor, and lifestyle products. But what makes the brand stand out isn’t just its product offerings—it’s the magic woven into every store visit, online interaction, and shopping experience. With retail evolving at an unprecedented pace, brands must find ways to merge data-driven…

Read More