The retail world has undergone significant change in recent years and show no signs of slowing down anytime soon.
Knowing where to find higher profit margins, new customers, and repeat business is key to the success of retailers. However, knowing how to accomplish this in the age of e-commerce can be difficult for small businesses and legacy brands alike.
Chief Knowledge Officer of Retail/Sales/Shopper at Kantar Consulting Bryan Gildenberg recently launched a video web series to prepare retailers for looming industry changes he expects by 2025. The series of five minute videos is titled ‘5 For 25’.
“In an online world, shelves and stores are no longer the foundational building block of profit. It’s baskets,” Gildenberg said in the first episode.